#731D4D#731D4D

#731D4D is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.7% C 0.129 H 350.6°. Best body text is #FFFFFF at 10.44:1 contrast (WCAG AA passes).

Color values

HEX	#731D4D
RGB	rgb(115, 29, 77)
HSL	hsl(327, 60%, 28%)
HSV	hsv(327, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 33%, 54.9%)
CIE-LAB	lab(26.91, 41.68, -8.12)
CIE-LCH	lch(26.91, 42.46, 348.98°)
OKLab	oklab(38.69% 0.1273 -0.0211)
OKLCH	oklch(38.69% 0.129 350.6)
XYZ	xyz(8.8496, 5.0604, 7.5305)
Luminance	0.0506 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D4D #1D7343

analogous

#6E1D73 #731D4D #731D22

triadic

#731D4D #4D731D #1D4D73

tetradic

#731D4D #736E1D #1D7343 #1D2273

square

#731D4D #736E1D #1D7343 #1D2273

split-complementary

#731D4D #22731D #1D736E

monochromatic

#180610 #42112C #731D4D #A4296E #CE3C8E

Accessibility & contrast

On white

10.44

#731D4D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.01

#731D4D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D4D

10.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D4D	#FFFFFF	#000000	##FFFFFF
##731D4D	1.00	10.44	2.01	10.44
#FFFFFF	10.44	1.00	21.00	1.00
#000000	2.01	21.00	1.00	21.00
##FFFFFF	10.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B364E

Deuteranopia (green-blind)

#43454B

Tritanopia (blue-blind)

#7C1832

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731d4d;
/* rgb */ color: rgb(115, 29, 77);
/* oklch */ color: oklch(38.7% 0.129 350.6);

Tailwind

colors: {
  custom: {
    50: '#9f617e',
    500: '#731d4d',
    950: '#000000',
  },
}

SCSS

$custom: #731d4d;
$custom-light: #9f617e;
$custom-dark: #000000;

JSON

{
  "hex": "#731d4d",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 77
  },
  "hsl": {
    "h": 326.512,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.38692,
    "c": 0.12904,
    "h": 350.6
  },
  "luminance": 0.05059
}

Semantic roles & 50–950 ramp

primary

#731D4D

secondary

#45A770

accent

#E38B45

background

#FAF6F7

surface

#F4EBEE

border

#CEC6C9

text

#0F050A

muted

#7F7A7C

Preview Lab

Preview with #731D4D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →