#731D37#731D37

#731D37 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 37.9% C 0.120 H 7.0°. Best body text is #FFFFFF at 10.72:1 contrast (WCAG AA passes).

Color values

HEX	#731D37
RGB	rgb(115, 29, 55)
HSL	hsl(342, 60%, 28%)
HSV	hsv(342, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 52.2%, 54.9%)
CIE-LAB	lab(26.16, 39.21, 5.61)
CIE-LCH	lch(26.16, 39.61, 8.14°)
OKLab	oklab(37.9% 0.1195 0.0146)
OKLCH	oklch(37.9% 0.12 7)
XYZ	xyz(8.1999, 4.8005, 4.1085)
Luminance	0.0480 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D37 #1D7359

analogous

#731D62 #731D37 #732E1D

triadic

#731D37 #37731D #1D3773

tetradic

#731D37 #62731D #1D7359 #2E1D73

square

#731D37 #62731D #1D7359 #2E1D73

split-complementary

#731D37 #1D732E #1D6273

monochromatic

#18060C #421120 #731D37 #A4294E #CE3C68

Accessibility & contrast

On white

10.72

#731D37 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.96

#731D37 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D37

10.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D37	#FFFFFF	#000000	##FFFFFF
##731D37	1.00	10.72	1.96	10.72
#FFFFFF	10.72	1.00	21.00	1.00
#000000	1.96	21.00	1.00	21.00
##FFFFFF	10.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#313338

Deuteranopia (green-blind)

#484435

Tritanopia (blue-blind)

#7E0C28

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #731d37;
/* rgb */ color: rgb(115, 29, 55);
/* oklch */ color: oklch(37.9% 0.120 7.0);

Tailwind

colors: {
  custom: {
    50: '#a0606d',
    500: '#731d37',
    950: '#000000',
  },
}

SCSS

$custom: #731d37;
$custom-light: #a0606d;
$custom-dark: #000000;

JSON

{
  "hex": "#731d37",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 55
  },
  "hsl": {
    "h": 341.86,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.37897,
    "c": 0.12043,
    "h": 7
  },
  "luminance": 0.04799
}

Semantic roles & 50–950 ramp

primary

#731D37

secondary

#45A789

accent

#E3B345

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#0F0507

muted

#7F797A

Preview Lab

Preview with #731D37

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →