#731D36#731D36

#731D36 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 37.9% C 0.120 H 7.7°. Best body text is #FFFFFF at 10.73:1 contrast (WCAG AA passes).

Color values

HEX	#731D36
RGB	rgb(115, 29, 54)
HSL	hsl(343, 60%, 28%)
HSV	hsv(343, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 53%, 54.9%)
CIE-LAB	lab(26.13, 39.12, 6.24)
CIE-LCH	lch(26.13, 39.62, 9.07°)
OKLab	oklab(37.87% 0.1191 0.0162)
OKLCH	oklch(37.87% 0.12 7.7)
XYZ	xyz(8.1762, 4.7910, 3.9835)
Luminance	0.0479 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D36 #1D735A

analogous

#731D61 #731D36 #732F1D

triadic

#731D36 #36731D #1D3673

tetradic

#731D36 #61731D #1D735A #2F1D73

square

#731D36 #61731D #1D735A #2F1D73

split-complementary

#731D36 #1D732F #1D6173

monochromatic

#18060B #42111F #731D36 #A4294D #CE3C67

Accessibility & contrast

On white

10.73

#731D36 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.96

#731D36 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D36

10.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D36	#FFFFFF	#000000	##FFFFFF
##731D36	1.00	10.73	1.96	10.73
#FFFFFF	10.73	1.00	21.00	1.00
#000000	1.96	21.00	1.00	21.00
##FFFFFF	10.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#323337

Deuteranopia (green-blind)

#484434

Tritanopia (blue-blind)

#7E0B27

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #731d36;
/* rgb */ color: rgb(115, 29, 54);
/* oklch */ color: oklch(37.9% 0.120 7.7);

Tailwind

colors: {
  custom: {
    50: '#a0606c',
    500: '#731d36',
    950: '#000000',
  },
}

SCSS

$custom: #731d36;
$custom-light: #a0606c;
$custom-dark: #000000;

JSON

{
  "hex": "#731d36",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 54
  },
  "hsl": {
    "h": 342.558,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.37867,
    "c": 0.12021,
    "h": 7.7
  },
  "luminance": 0.0479
}

Semantic roles & 50–950 ramp

primary

#731D36

secondary

#45A78B

accent

#E3B545

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#0F0507

muted

#7F797A

Preview Lab

Preview with #731D36

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →