#731D2F#731D2F

#731D2F is a dark, moderate red. Relative luminance 0.047; OKLCH L 37.7% C 0.119 H 13.0°. Best body text is #FFFFFF at 10.79:1 contrast (WCAG AA passes).

Color values

HEX	#731D2F
RGB	rgb(115, 29, 47)
HSL	hsl(347, 60%, 28%)
HSV	hsv(347, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 59.1%, 54.9%)
CIE-LAB	lab(25.95, 38.51, 10.74)
CIE-LCH	lch(25.95, 39.98, 15.59°)
OKLab	oklab(37.68% 0.1162 0.0268)
OKLCH	oklch(37.68% 0.119 13)
XYZ	xyz(8.0234, 4.7299, 3.1792)
Luminance	0.0473 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D2F #1D7361

analogous

#731D5A #731D2F #73361D

triadic

#731D2F #2F731D #1D2F73

tetradic

#731D2F #5A731D #1D7361 #361D73

square

#731D2F #5A731D #1D7361 #361D73

split-complementary

#731D2F #1D7336 #1D5A73

monochromatic

#18060A #42111B #731D2F #A42943 #CE3C5B

Accessibility & contrast

On white

10.79

#731D2F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.95

#731D2F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D2F

10.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D2F	#FFFFFF	#000000	##FFFFFF
##731D2F	1.00	10.79	1.95	10.79
#FFFFFF	10.79	1.00	21.00	1.00
#000000	1.95	21.00	1.00	21.00
##FFFFFF	10.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#33322F

Deuteranopia (green-blind)

#49442D

Tritanopia (blue-blind)

#7E0724

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731d2f;
/* rgb */ color: rgb(115, 29, 47);
/* oklch */ color: oklch(37.7% 0.119 13.0);

Tailwind

colors: {
  custom: {
    50: '#a16067',
    500: '#731d2f',
    950: '#000000',
  },
}

SCSS

$custom: #731d2f;
$custom-light: #a16067;
$custom-dark: #000000;

JSON

{
  "hex": "#731d2f",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 47
  },
  "hsl": {
    "h": 347.442,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.37676,
    "c": 0.11922,
    "h": 13
  },
  "luminance": 0.04729
}

Semantic roles & 50–950 ramp

primary

#731D2F

secondary

#45A793

accent

#E3C245

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#100506

muted

#7F797A

Preview Lab

Preview with #731D2F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →