#731D12#731D12
#731D12 is a dark, vivid red. Relative luminance 0.046; OKLCH L 37.2% C 0.122 H 30.7°. Best body text is #FFFFFF at 10.98:1 contrast (WCAG AA passes).
Color values
| HEX | #731D12 |
|---|---|
| RGB | rgb(115, 29, 18) |
| HSL | hsl(7, 73%, 26%) |
| HSV | hsv(7, 84%, 45%) |
| CMYK | cmyk(0%, 74.8%, 84.3%, 54.9%) |
| CIE-LAB | lab(25.47, 36.85, 28.89) |
| CIE-LCH | lch(25.47, 46.83, 38.09°) |
| OKLab | oklab(37.16% 0.1046 0.0622) |
| OKLCH | oklch(37.16% 0.122 30.7) |
| XYZ | xyz(7.6197, 4.5684, 1.0527) |
| Luminance | 0.0457 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 2.40
Blood
#770001
ΔE00 3.52
Maroon
#800000
ΔE00 4.22
Indian Red
#850E04
ΔE00 4.47
Dark Red
#840000
ΔE00 4.70
Crimson (survey)
#8C000F
ΔE00 5.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731D12 #126873
analogous
#731237 #731D12 #734D12
triadic
#731D12 #12731D #1D1273
tetradic
#731D12 #377312 #126873 #4D1273
square
#731D12 #377312 #126873 #4D1273
split-complementary
#731D12 #12734D #123773
monochromatic
#1A0704 #3E100A #731D12 #A82A1A #DD3823
Accessibility & contrast
On white
10.98
#731D12 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.91
#731D12 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731D12
10.98:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731D12 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731D12 | 1.00 | 10.98 | 1.91 | 10.98 |
| #FFFFFF | 10.98 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.91 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.98 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#373010
Deuteranopia (green-blind)
#4C430E
Tritanopia (blue-blind)
#7F001B
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #731d12; /* rgb */ color: rgb(115, 29, 18); /* oklch */ color: oklch(37.2% 0.122 30.7);
Tailwind
colors: {
custom: {
50: '#a36051',
500: '#731d12',
950: '#000000',
},
}SCSS
$custom: #731d12; $custom-light: #a36051; $custom-dark: #000000;
JSON
{
"hex": "#731d12",
"rgb": {
"r": 115,
"g": 29,
"b": 18
},
"hsl": {
"h": 6.804,
"s": 72.932,
"l": 26.078
},
"oklch": {
"l": 0.3716,
"c": 0.1217,
"h": 30.7
},
"luminance": 0.04567
}Semantic roles & 50–950 ramp
primary
#731D12
secondary
#379DAA
accent
#DBF038
background
#FAF5F4
surface
#F4EAE7
border
#CEC6C3
text
#110502
muted
#807978