#731CBE#731CBE

#731CBE is a mid, highly saturated violet. Relative luminance 0.082; OKLCH L 46.4% C 0.225 H 301.8°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).

Color values

HEX	#731CBE
RGB	rgb(115, 28, 190)
HSL	hsl(272, 74%, 43%)
HSV	hsv(272, 85%, 75%)
CMYK	cmyk(39.5%, 85.3%, 0%, 25.5%)
CIE-LAB	lab(34.38, 63.32, -66.82)
CIE-LCH	lch(34.38, 92.05, 313.46°)
OKLab	oklab(46.37% 0.1182 -0.191)
OKLCH	oklch(46.37% 0.225 301.8)
XYZ	xyz(16.7775, 8.1930, 49.4027)
Luminance	0.0819 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731CBE #67BE1C

analogous

#221CBE #731CBE #BE1CB8

triadic

#731CBE #BE731C #1CBE73

tetradic

#731CBE #BE221C #67BE1C #1CB8BE

square

#731CBE #BE221C #67BE1C #1CB8BE

split-complementary

#731CBE #B8BE1C #1CBE22

monochromatic

#320C53 #531489 #731CBE #9236E1 #AF6BE9

Accessibility & contrast

On white

7.96

#731CBE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#731CBE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CBE

7.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731CBE	#FFFFFF	#000000	##FFFFFF
##731CBE	1.00	7.96	2.64	7.96
#FFFFFF	7.96	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050C2

Deuteranopia (green-blind)

#0050BB

Tritanopia (blue-blind)

#624D71

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #731cbe;
/* rgb */ color: rgb(115, 28, 190);
/* oklch */ color: oklch(46.4% 0.225 301.8);

Tailwind

colors: {
  custom: {
    50: '#a366d3',
    500: '#731cbe',
    950: '#000000',
  },
}

SCSS

$custom: #731cbe;
$custom-light: #a366d3;
$custom-dark: #000000;

JSON

{
  "hex": "#731cbe",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 190
  },
  "hsl": {
    "h": 272.222,
    "s": 74.312,
    "l": 42.745
  },
  "oklch": {
    "l": 0.46372,
    "c": 0.22466,
    "h": 301.8
  },
  "luminance": 0.08193
}

Semantic roles & 50–950 ramp

primary

#731CBE

secondary

#97CF67

accent

#F1378D

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #731CBE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →