#731CBC#731CBC

#731CBC is a mid, highly saturated violet. Relative luminance 0.081; OKLCH L 46.2% C 0.223 H 302.3°. Best body text is #FFFFFF at 8.01:1 contrast (WCAG AA passes).

Color values

HEX#731CBC
RGBrgb(115, 28, 188)
HSLhsl(273, 74%, 42%)
HSVhsv(273, 85%, 74%)
CMYKcmyk(38.8%, 85.1%, 0%, 26.3%)
CIE-LABlab(34.20, 62.87, -65.93)
CIE-LCHlch(34.20, 91.10, 313.64°)
OKLaboklab(46.19% 0.1189 -0.1884)
OKLCHoklch(46.19% 0.223 302.3)
XYZxyz(16.5604, 8.1061, 48.2594)
Luminance0.0811 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731CBC #65BC1C
analogous
#231CBC #731CBC #BC1CB5
triadic
#731CBC #BC731C #1CBC73
tetradic
#731CBC #BC231C #65BC1C #1CB5BC
square
#731CBC #BC231C #65BC1C #1CB5BC
split-complementary
#731CBC #B5BC1C #1CBC23
monochromatic
#320C51 #521487 #731CBC #9234E1 #AF6AE9

Accessibility & contrast

On white

8.01
#731CBC on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.62
#731CBC on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CBC
8.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731CBC#FFFFFF#000000##FFFFFF
##731CBC1.008.012.628.01
#FFFFFF8.011.0021.001.00
#0000002.6221.001.0021.00
##FFFFFF8.011.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004FC0
Deuteranopia (green-blind)
#0050B9
Tritanopia (blue-blind)
#634C70
Achromatopsia (no color)
#505050

Design tokens & code

CSS
--color: #731cbc;
/* rgb */ color: rgb(115, 28, 188);
/* oklch */ color: oklch(46.2% 0.223 302.3);
Tailwind
colors: {
  custom: {
    50: '#a366d1',
    500: '#731cbc',
    950: '#000000',
  },
}
SCSS
$custom: #731cbc;
$custom-light: #a366d1;
$custom-dark: #000000;
JSON
{
  "hex": "#731cbc",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 188
  },
  "hsl": {
    "h": 272.625,
    "s": 74.074,
    "l": 42.353
  },
  "oklch": {
    "l": 0.46194,
    "c": 0.22282,
    "h": 302.3
  },
  "luminance": 0.08106
}

Semantic roles & 50–950 ramp

primary
#731CBC
secondary
#95CE65
accent
#F1378C
background
#FAF6FD
surface
#F4EBFA
border
#CEC6D3
text
#100714
muted
#7F7A83

Preview Lab

Preview with #731CBC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731CBC Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva