#731CB4#731CB4

#731CB4 is a mid, highly saturated violet. Relative luminance 0.078; OKLCH L 45.5% C 0.215 H 304.4°. Best body text is #FFFFFF at 8.22:1 contrast (WCAG AA passes).

Color values

HEX	#731CB4
RGB	rgb(115, 28, 180)
HSL	hsl(274, 73%, 41%)
HSV	hsv(274, 84%, 71%)
CMYK	cmyk(36.1%, 84.4%, 0%, 29.4%)
CIE-LAB	lab(33.50, 61.10, -62.34)
CIE-LCH	lch(33.50, 87.29, 314.43°)
OKLab	oklab(45.5% 0.1216 -0.1779)
OKLCH	oklch(45.5% 0.215 304.4)
XYZ	xyz(15.7218, 7.7707, 43.8428)
Luminance	0.0777 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731CB4 #5DB41C

analogous

#271CB4 #731CB4 #B41CA9

triadic

#731CB4 #B4731C #1CB473

tetradic

#731CB4 #B4271C #5DB41C #1CA9B4

square

#731CB4 #B4271C #5DB41C #1CA9B4

split-complementary

#731CB4 #A9B41C #1CB427

monochromatic

#2F0C4A #51147F #731CB4 #932FDF #AF64E7

Accessibility & contrast

On white

8.22

#731CB4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.55

#731CB4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CB4

8.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731CB4	#FFFFFF	#000000	##FFFFFF
##731CB4	1.00	8.22	2.55	8.22
#FFFFFF	8.22	1.00	21.00	1.00
#000000	2.55	21.00	1.00	21.00
##FFFFFF	8.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB8

Deuteranopia (green-blind)

#004FB1

Tritanopia (blue-blind)

#66486B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #731cb4;
/* rgb */ color: rgb(115, 28, 180);
/* oklch */ color: oklch(45.5% 0.215 304.4);

Tailwind

colors: {
  custom: {
    50: '#a266cc',
    500: '#731cb4',
    950: '#000000',
  },
}

SCSS

$custom: #731cb4;
$custom-light: #a266cc;
$custom-dark: #000000;

JSON

{
  "hex": "#731cb4",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 180
  },
  "hsl": {
    "h": 274.342,
    "s": 73.077,
    "l": 40.784
  },
  "oklch": {
    "l": 0.45495,
    "c": 0.21548,
    "h": 304.4
  },
  "luminance": 0.07771
}

Semantic roles & 50–950 ramp

primary

#731CB4

secondary

#8ECC60

accent

#F03887

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731CB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →