#731CB3#731CB3

#731CB3 is a mid, highly saturated violet. Relative luminance 0.077; OKLCH L 45.4% C 0.215 H 304.6°. Best body text is #FFFFFF at 8.25:1 contrast (WCAG AA passes).

Color values

HEX	#731CB3
RGB	rgb(115, 28, 179)
HSL	hsl(275, 73%, 41%)
HSV	hsv(275, 84%, 70%)
CMYK	cmyk(35.8%, 84.4%, 0%, 29.8%)
CIE-LAB	lab(33.41, 60.88, -61.89)
CIE-LCH	lch(33.41, 86.81, 314.53°)
OKLab	oklab(45.41% 0.1219 -0.1766)
OKLCH	oklch(45.41% 0.215 304.6)
XYZ	xyz(15.6203, 7.7301, 43.3082)
Luminance	0.0773 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731CB3 #5CB31C

analogous

#281CB3 #731CB3 #B31CA7

triadic

#731CB3 #B3731C #1CB373

tetradic

#731CB3 #B3281C #5CB31C #1CA7B3

square

#731CB3 #B3281C #5CB31C #1CA7B3

split-complementary

#731CB3 #A7B31C #1CB328

monochromatic

#2F0B49 #51147E #731CB3 #942EDE #AF63E7

Accessibility & contrast

On white

8.25

#731CB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.55

#731CB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CB3

8.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731CB3	#FFFFFF	#000000	##FFFFFF
##731CB3	1.00	8.25	2.55	8.25
#FFFFFF	8.25	1.00	21.00	1.00
#000000	2.55	21.00	1.00	21.00
##FFFFFF	8.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB7

Deuteranopia (green-blind)

#004FB0

Tritanopia (blue-blind)

#66476B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #731cb3;
/* rgb */ color: rgb(115, 28, 179);
/* oklch */ color: oklch(45.4% 0.215 304.6);

Tailwind

colors: {
  custom: {
    50: '#a266cb',
    500: '#731cb3',
    950: '#000000',
  },
}

SCSS

$custom: #731cb3;
$custom-light: #a266cb;
$custom-dark: #000000;

JSON

{
  "hex": "#731cb3",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 179
  },
  "hsl": {
    "h": 274.57,
    "s": 72.947,
    "l": 40.588
  },
  "oklch": {
    "l": 0.45409,
    "c": 0.21457,
    "h": 304.6
  },
  "luminance": 0.0773
}

Semantic roles & 50–950 ramp

primary

#731CB3

secondary

#8DCB5F

accent

#F03886

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731CB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →