#731CB0#731CB0

#731CB0 is a mid, highly saturated violet. Relative luminance 0.076; OKLCH L 45.2% C 0.212 H 305.5°. Best body text is #FFFFFF at 8.33:1 contrast (WCAG AA passes).

Color values

HEX	#731CB0
RGB	rgb(115, 28, 176)
HSL	hsl(275, 73%, 40%)
HSV	hsv(275, 84%, 69%)
CMYK	cmyk(34.7%, 84.1%, 0%, 31%)
CIE-LAB	lab(33.16, 60.23, -60.52)
CIE-LCH	lch(33.16, 85.38, 314.86°)
OKLab	oklab(45.15% 0.1229 -0.1725)
OKLCH	oklch(45.15% 0.212 305.5)
XYZ	xyz(15.3202, 7.6100, 41.7277)
Luminance	0.0761 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731CB0 #59B01C

analogous

#291CB0 #731CB0 #B01CA3

triadic

#731CB0 #B0731C #1CB073

tetradic

#731CB0 #B0291C #59B01C #1CA3B0

square

#731CB0 #B0291C #59B01C #1CA3B0

split-complementary

#731CB0 #A3B01C #1CB029

monochromatic

#2E0B46 #50147B #731CB0 #942CDD #AF61E6

Accessibility & contrast

On white

8.33

#731CB0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#731CB0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CB0

8.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731CB0	#FFFFFF	#000000	##FFFFFF
##731CB0	1.00	8.33	2.52	8.33
#FFFFFF	8.33	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CB4

Deuteranopia (green-blind)

#004EAD

Tritanopia (blue-blind)

#674669

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #731cb0;
/* rgb */ color: rgb(115, 28, 176);
/* oklch */ color: oklch(45.2% 0.212 305.5);

Tailwind

colors: {
  custom: {
    50: '#a265c9',
    500: '#731cb0',
    950: '#000000',
  },
}

SCSS

$custom: #731cb0;
$custom-light: #a265c9;
$custom-dark: #000000;

JSON

{
  "hex": "#731cb0",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 176
  },
  "hsl": {
    "h": 275.27,
    "s": 72.549,
    "l": 40
  },
  "oklch": {
    "l": 0.45152,
    "c": 0.21182,
    "h": 305.5
  },
  "luminance": 0.0761
}

Semantic roles & 50–950 ramp

primary

#731CB0

secondary

#8ACA5E

accent

#EF3984

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731CB0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →