#731CAB#731CAB

#731CAB is a dark, highly saturated violet. Relative luminance 0.074; OKLCH L 44.7% C 0.207 H 306.9°. Best body text is #FFFFFF at 8.46:1 contrast (WCAG AA passes).

Color values

HEX	#731CAB
RGB	rgb(115, 28, 171)
HSL	hsl(277, 72%, 39%)
HSV	hsv(277, 84%, 67%)
CMYK	cmyk(32.7%, 83.6%, 0%, 32.9%)
CIE-LAB	lab(32.74, 59.14, -58.22)
CIE-LCH	lch(32.74, 82.98, 315.45°)
OKLab	oklab(44.73% 0.1244 -0.1658)
OKLCH	oklch(44.73% 0.207 306.9)
XYZ	xyz(14.8346, 7.4158, 39.1701)
Luminance	0.0742 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731CAB #54AB1C

analogous

#2B1CAB #731CAB #AB1C9C

triadic

#731CAB #AB731C #1CAB73

tetradic

#731CAB #AB2B1C #54AB1C #1C9CAB

square

#731CAB #AB2B1C #54AB1C #1C9CAB

split-complementary

#731CAB #9CAB1C #1CAB2B

monochromatic

#2C0B42 #501376 #731CAB #9628DC #AF5DE4

Accessibility & contrast

On white

8.46

#731CAB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.48

#731CAB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CAB

8.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731CAB	#FFFFFF	#000000	##FFFFFF
##731CAB	1.00	8.46	2.48	8.46
#FFFFFF	8.46	1.00	21.00	1.00
#000000	2.48	21.00	1.00	21.00
##FFFFFF	8.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAF

Deuteranopia (green-blind)

#004DA8

Tritanopia (blue-blind)

#694466

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731cab;
/* rgb */ color: rgb(115, 28, 171);
/* oklch */ color: oklch(44.7% 0.207 306.9);

Tailwind

colors: {
  custom: {
    50: '#a165c5',
    500: '#731cab',
    950: '#000000',
  },
}

SCSS

$custom: #731cab;
$custom-light: #a165c5;
$custom-dark: #000000;

JSON

{
  "hex": "#731cab",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 171
  },
  "hsl": {
    "h": 276.503,
    "s": 71.859,
    "l": 39.02
  },
  "oklch": {
    "l": 0.44729,
    "c": 0.20725,
    "h": 306.9
  },
  "luminance": 0.07416
}

Semantic roles & 50–950 ramp

primary

#731CAB

secondary

#85C95A

accent

#EF3980

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731CAB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →