#731CA9#731CA9

#731CA9 is a dark, highly saturated violet. Relative luminance 0.073; OKLCH L 44.6% C 0.205 H 307.5°. Best body text is #FFFFFF at 8.51:1 contrast (WCAG AA passes).

Color values

HEX	#731CA9
RGB	rgb(115, 28, 169)
HSL	hsl(277, 72%, 39%)
HSV	hsv(277, 83%, 66%)
CMYK	cmyk(32%, 83.4%, 0%, 33.7%)
CIE-LAB	lab(32.57, 58.71, -57.29)
CIE-LCH	lch(32.57, 82.03, 315.70°)
OKLab	oklab(44.56% 0.125 -0.163)
OKLCH	oklch(44.56% 0.205 307.5)
XYZ	xyz(14.6454, 7.3401, 38.1737)
Luminance	0.0734 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731CA9 #52A91C

analogous

#2C1CA9 #731CA9 #A91C98

triadic

#731CA9 #A9731C #1CA973

tetradic

#731CA9 #A92C1C #52A91C #1C98A9

square

#731CA9 #A92C1C #52A91C #1C98A9

split-complementary

#731CA9 #98A91C #1CA92C

monochromatic

#2C0B40 #4F1374 #731CA9 #9627DB #B05BE4

Accessibility & contrast

On white

8.51

#731CA9 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.47

#731CA9 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CA9

8.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731CA9	#FFFFFF	#000000	##FFFFFF
##731CA9	1.00	8.51	2.47	8.51
#FFFFFF	8.51	1.00	21.00	1.00
#000000	2.47	21.00	1.00	21.00
##FFFFFF	8.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAD

Deuteranopia (green-blind)

#004DA6

Tritanopia (blue-blind)

#6A4365

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731ca9;
/* rgb */ color: rgb(115, 28, 169);
/* oklch */ color: oklch(44.6% 0.205 307.5);

Tailwind

colors: {
  custom: {
    50: '#a165c4',
    500: '#731ca9',
    950: '#000000',
  },
}

SCSS

$custom: #731ca9;
$custom-light: #a165c4;
$custom-dark: #000000;

JSON

{
  "hex": "#731ca9",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 169
  },
  "hsl": {
    "h": 277.021,
    "s": 71.574,
    "l": 38.627
  },
  "oklch": {
    "l": 0.44562,
    "c": 0.20543,
    "h": 307.5
  },
  "luminance": 0.0734
}

Semantic roles & 50–950 ramp

primary

#731CA9

secondary

#83C859

accent

#EE397F

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731CA9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →