#731CA6#731CA6

#731CA6 is a dark, highly saturated violet. Relative luminance 0.072; OKLCH L 44.3% C 0.203 H 308.4°. Best body text is #FFFFFF at 8.59:1 contrast (WCAG AA passes).

Color values

HEX	#731CA6
RGB	rgb(115, 28, 166)
HSL	hsl(278, 71%, 38%)
HSV	hsv(278, 83%, 65%)
CMYK	cmyk(30.7%, 83.1%, 0%, 34.9%)
CIE-LAB	lab(32.32, 58.06, -55.88)
CIE-LCH	lch(32.32, 80.58, 316.10°)
OKLab	oklab(44.31% 0.1258 -0.1589)
OKLCH	oklch(44.31% 0.203 308.4)
XYZ	xyz(14.3670, 7.2288, 36.7074)
Luminance	0.0723 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731CA6 #4FA61C

analogous

#2E1CA6 #731CA6 #A61C94

triadic

#731CA6 #A6731C #1CA673

tetradic

#731CA6 #A62E1C #4FA61C #1C94A6

square

#731CA6 #A62E1C #4FA61C #1C94A6

split-complementary

#731CA6 #94A61C #1CA62E

monochromatic

#2A0A3D #4F1372 #731CA6 #9725DA #B059E3

Accessibility & contrast

On white

8.59

#731CA6 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.45

#731CA6 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CA6

8.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731CA6	#FFFFFF	#000000	##FFFFFF
##731CA6	1.00	8.59	2.45	8.59
#FFFFFF	8.59	1.00	21.00	1.00
#000000	2.45	21.00	1.00	21.00
##FFFFFF	8.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049AA

Deuteranopia (green-blind)

#004DA3

Tritanopia (blue-blind)

#6B4163

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731ca6;
/* rgb */ color: rgb(115, 28, 166);
/* oklch */ color: oklch(44.3% 0.203 308.4);

Tailwind

colors: {
  custom: {
    50: '#a165c1',
    500: '#731ca6',
    950: '#000000',
  },
}

SCSS

$custom: #731ca6;
$custom-light: #a165c1;
$custom-dark: #000000;

JSON

{
  "hex": "#731ca6",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 166
  },
  "hsl": {
    "h": 277.826,
    "s": 71.134,
    "l": 38.039
  },
  "oklch": {
    "l": 0.44314,
    "c": 0.20271,
    "h": 308.4
  },
  "luminance": 0.07229
}

Semantic roles & 50–950 ramp

primary

#731CA6

secondary

#80C757

accent

#EE3A7C

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100612

muted

#7F7A81

Preview Lab

Preview with #731CA6

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →