#731CA1#731CA1

#731CA1 is a dark, vivid violet. Relative luminance 0.070; OKLCH L 43.9% C 0.198 H 309.9°. Best body text is #FFFFFF at 8.71:1 contrast (WCAG AA passes).

Color values

HEX	#731CA1
RGB	rgb(115, 28, 161)
HSL	hsl(279, 70%, 37%)
HSV	hsv(279, 83%, 63%)
CMYK	cmyk(28.6%, 82.6%, 0%, 36.9%)
CIE-LAB	lab(31.92, 56.99, -53.52)
CIE-LCH	lch(31.92, 78.18, 316.80°)
OKLab	oklab(43.91% 0.1272 -0.152)
OKLCH	oklch(43.91% 0.198 309.9)
XYZ	xyz(13.9172, 7.0489, 34.3387)
Luminance	0.0705 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731CA1 #4AA11C

analogous

#311CA1 #731CA1 #A11C8D

triadic

#731CA1 #A1731C #1CA173

tetradic

#731CA1 #A1311C #4AA11C #1C8DA1

square

#731CA1 #A1311C #4AA11C #1C8DA1

split-complementary

#731CA1 #8DA11C #1CA131

monochromatic

#290A39 #4E136D #731CA1 #9825D5 #B156E2

Accessibility & contrast

On white

8.71

#731CA1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#731CA1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CA1

8.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731CA1	#FFFFFF	#000000	##FFFFFF
##731CA1	1.00	8.71	2.41	8.71
#FFFFFF	8.71	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A4

Deuteranopia (green-blind)

#004C9E

Tritanopia (blue-blind)

#6C3F60

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731ca1;
/* rgb */ color: rgb(115, 28, 161);
/* oklch */ color: oklch(43.9% 0.198 309.9);

Tailwind

colors: {
  custom: {
    50: '#a065be',
    500: '#731ca1',
    950: '#000000',
  },
}

SCSS

$custom: #731ca1;
$custom-light: #a065be;
$custom-dark: #000000;

JSON

{
  "hex": "#731ca1",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 161
  },
  "hsl": {
    "h": 279.248,
    "s": 70.37,
    "l": 37.059
  },
  "oklch": {
    "l": 0.43907,
    "c": 0.19816,
    "h": 309.9
  },
  "luminance": 0.07049
}

Semantic roles & 50–950 ramp

primary

#731CA1

secondary

#7BC554

accent

#ED3B78

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731CA1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →