#731CA0#731CA0

#731CA0 is a dark, vivid violet. Relative luminance 0.070; OKLCH L 43.8% C 0.197 H 310.2°. Best body text is #FFFFFF at 8.74:1 contrast (WCAG AA passes).

Color values

HEX	#731CA0
RGB	rgb(115, 28, 160)
HSL	hsl(280, 70%, 37%)
HSV	hsv(280, 83%, 63%)
CMYK	cmyk(28.1%, 82.5%, 0%, 37.3%)
CIE-LAB	lab(31.84, 56.78, -53.04)
CIE-LCH	lch(31.84, 77.70, 316.95°)
OKLab	oklab(43.83% 0.1274 -0.1506)
OKLCH	oklch(43.83% 0.197 310.2)
XYZ	xyz(13.8294, 7.0137, 33.8762)
Luminance	0.0701 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731CA0 #49A01C

analogous

#311CA0 #731CA0 #A01C8B

triadic

#731CA0 #A0731C #1CA073

tetradic

#731CA0 #A0311C #49A01C #1C8BA0

square

#731CA0 #A0311C #49A01C #1C8BA0

split-complementary

#731CA0 #8BA01C #1CA031

monochromatic

#280A38 #4E136C #731CA0 #9825D4 #B155E1

Accessibility & contrast

On white

8.74

#731CA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#731CA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731CA0

8.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731CA0	#FFFFFF	#000000	##FFFFFF
##731CA0	1.00	8.74	2.40	8.74
#FFFFFF	8.74	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A3

Deuteranopia (green-blind)

#004C9D

Tritanopia (blue-blind)

#6D3F5F

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731ca0;
/* rgb */ color: rgb(115, 28, 160);
/* oklch */ color: oklch(43.8% 0.197 310.2);

Tailwind

colors: {
  custom: {
    50: '#a065bd',
    500: '#731ca0',
    950: '#000000',
  },
}

SCSS

$custom: #731ca0;
$custom-light: #a065bd;
$custom-dark: #000000;

JSON

{
  "hex": "#731ca0",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 160
  },
  "hsl": {
    "h": 279.545,
    "s": 70.213,
    "l": 36.863
  },
  "oklch": {
    "l": 0.43826,
    "c": 0.19726,
    "h": 310.2
  },
  "luminance": 0.07013
}

Semantic roles & 50–950 ramp

primary

#731CA0

secondary

#7AC453

accent

#ED3B78

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731CA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →