#731C9F#731C9F

#731C9F is a dark, vivid violet. Relative luminance 0.070; OKLCH L 43.7% C 0.196 H 310.6°. Best body text is #FFFFFF at 8.77:1 contrast (WCAG AA passes).

Color values

HEX	#731C9F
RGB	rgb(115, 28, 159)
HSL	hsl(280, 70%, 37%)
HSV	hsv(280, 82%, 62%)
CMYK	cmyk(27.7%, 82.4%, 0%, 37.6%)
CIE-LAB	lab(31.76, 56.57, -52.56)
CIE-LCH	lch(31.76, 77.22, 317.10°)
OKLab	oklab(43.75% 0.1277 -0.1492)
OKLCH	oklch(43.75% 0.196 310.6)
XYZ	xyz(13.7423, 6.9789, 33.4173)
Luminance	0.0698 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C9F #489F1C

analogous

#321C9F #731C9F #9F1C8A

triadic

#731C9F #9F731C #1C9F73

tetradic

#731C9F #9F321C #489F1C #1C8A9F

square

#731C9F #9F321C #489F1C #1C8A9F

split-complementary

#731C9F #8A9F1C #1C9F32

monochromatic

#280A37 #4D136B #731C9F #9925D3 #B254E1

Accessibility & contrast

On white

8.77

#731C9F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#731C9F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C9F

8.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C9F	#FFFFFF	#000000	##FFFFFF
##731C9F	1.00	8.77	2.40	8.77
#FFFFFF	8.77	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A2

Deuteranopia (green-blind)

#004C9C

Tritanopia (blue-blind)

#6D3E5F

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731c9f;
/* rgb */ color: rgb(115, 28, 159);
/* oklch */ color: oklch(43.7% 0.196 310.6);

Tailwind

colors: {
  custom: {
    50: '#a064bc',
    500: '#731c9f',
    950: '#000000',
  },
}

SCSS

$custom: #731c9f;
$custom-light: #a064bc;
$custom-dark: #000000;

JSON

{
  "hex": "#731c9f",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 159
  },
  "hsl": {
    "h": 279.847,
    "s": 70.053,
    "l": 36.667
  },
  "oklch": {
    "l": 0.43746,
    "c": 0.19635,
    "h": 310.6
  },
  "luminance": 0.06979
}

Semantic roles & 50–950 ramp

primary

#731C9F

secondary

#79C453

accent

#ED3B77

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731C9F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →