#731C9D#731C9D

#731C9D is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.6% C 0.195 H 311.2°. Best body text is #FFFFFF at 8.82:1 contrast (WCAG AA passes).

Color values

HEX	#731C9D
RGB	rgb(115, 28, 157)
HSL	hsl(280, 70%, 36%)
HSV	hsv(280, 82%, 62%)
CMYK	cmyk(26.8%, 82.2%, 0%, 38.4%)
CIE-LAB	lab(31.60, 56.15, -51.60)
CIE-LCH	lch(31.60, 76.26, 317.42°)
OKLab	oklab(43.59% 0.1282 -0.1464)
OKLCH	oklch(43.59% 0.195 311.2)
XYZ	xyz(13.5701, 6.9100, 32.5107)
Luminance	0.0691 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C9D #469D1C

analogous

#331C9D #731C9D #9D1C87

triadic

#731C9D #9D731C #1C9D73

tetradic

#731C9D #9D331C #469D1C #1C879D

square

#731C9D #9D331C #469D1C #1C879D

split-complementary

#731C9D #879D1C #1C9D33

monochromatic

#270935 #4D1369 #731C9D #9925D1 #B253E0

Accessibility & contrast

On white

8.82

#731C9D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#731C9D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C9D

8.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C9D	#FFFFFF	#000000	##FFFFFF
##731C9D	1.00	8.82	2.38	8.82
#FFFFFF	8.82	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A0

Deuteranopia (green-blind)

#004C9A

Tritanopia (blue-blind)

#6D3D5E

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731c9d;
/* rgb */ color: rgb(115, 28, 157);
/* oklch */ color: oklch(43.6% 0.195 311.2);

Tailwind

colors: {
  custom: {
    50: '#a064bb',
    500: '#731c9d',
    950: '#000000',
  },
}

SCSS

$custom: #731c9d;
$custom-light: #a064bb;
$custom-dark: #000000;

JSON

{
  "hex": "#731c9d",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 157
  },
  "hsl": {
    "h": 280.465,
    "s": 69.73,
    "l": 36.275
  },
  "oklch": {
    "l": 0.43587,
    "c": 0.19455,
    "h": 311.2
  },
  "luminance": 0.0691
}

Semantic roles & 50–950 ramp

primary

#731C9D

secondary

#77C351

accent

#ED3B75

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731C9D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →