#731C96#731C96

#731C96 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.0% C 0.188 H 313.6°. Best body text is #FFFFFF at 8.99:1 contrast (WCAG AA passes).

Color values

HEX	#731C96
RGB	rgb(115, 28, 150)
HSL	hsl(283, 69%, 35%)
HSV	hsv(283, 81%, 59%)
CMYK	cmyk(23.3%, 81.3%, 0%, 41.2%)
CIE-LAB	lab(31.06, 54.69, -48.20)
CIE-LCH	lch(31.06, 72.90, 318.61°)
OKLab	oklab(43.04% 0.1298 -0.1364)
OKLCH	oklch(43.04% 0.188 313.6)
XYZ	xyz(12.9895, 6.6778, 29.4529)
Luminance	0.0668 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C96 #3F961C

analogous

#361C96 #731C96 #961C7C

triadic

#731C96 #96731C #1C9673

tetradic

#731C96 #96361C #3F961C #1C7C96

square

#731C96 #96361C #3F961C #1C7C96

split-complementary

#731C96 #7C961C #1C9636

monochromatic

#24092F #4B1262 #731C96 #9B26CA #B54EDE

Accessibility & contrast

On white

8.99

#731C96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.34

#731C96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C96

8.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C96	#FFFFFF	#000000	##FFFFFF
##731C96	1.00	8.99	2.34	8.99
#FFFFFF	8.99	1.00	21.00	1.00
#000000	2.34	21.00	1.00	21.00
##FFFFFF	8.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004599

Deuteranopia (green-blind)

#0B4B94

Tritanopia (blue-blind)

#6F3A5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731c96;
/* rgb */ color: rgb(115, 28, 150);
/* oklch */ color: oklch(43.0% 0.188 313.6);

Tailwind

colors: {
  custom: {
    50: '#a064b6',
    500: '#731c96',
    950: '#000000',
  },
}

SCSS

$custom: #731c96;
$custom-light: #a064b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731c96",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 150
  },
  "hsl": {
    "h": 282.787,
    "s": 68.539,
    "l": 34.902
  },
  "oklch": {
    "l": 0.4304,
    "c": 0.18824,
    "h": 313.6
  },
  "luminance": 0.06677
}

Semantic roles & 50–950 ramp

primary

#731C96

secondary

#6EC14D

accent

#EB3C6F

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731C96

Body copy rendered with the generated semantic roles for this colour.

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