#731C8D#731C8D

#731C8D is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.4% C 0.180 H 316.8°. Best body text is #FFFFFF at 9.21:1 contrast (WCAG AA passes).

Color values

HEX	#731C8D
RGB	rgb(115, 28, 141)
HSL	hsl(286, 67%, 33%)
HSV	hsv(286, 80%, 55%)
CMYK	cmyk(18.4%, 80.1%, 0%, 44.7%)
CIE-LAB	lab(30.40, 52.86, -43.74)
CIE-LCH	lch(30.40, 68.61, 320.40°)
OKLab	oklab(42.36% 0.1315 -0.1232)
OKLCH	oklch(42.36% 0.18 316.8)
XYZ	xyz(12.2925, 6.3990, 25.7818)
Luminance	0.0640 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C8D #368D1C

analogous

#3B1C8D #731C8D #8D1C6E

triadic

#731C8D #8D731C #1C8D73

tetradic

#731C8D #8D3B1C #368D1C #1C6E8D

square

#731C8D #8D3B1C #368D1C #1C6E8D

split-complementary

#731C8D #6E8D1C #1C8D3B

monochromatic

#200827 #49125A #731C8D #9D26C0 #B949DB

Accessibility & contrast

On white

9.21

#731C8D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#731C8D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C8D

9.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C8D	#FFFFFF	#000000	##FFFFFF
##731C8D	1.00	9.21	2.28	9.21
#FFFFFF	9.21	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004290

Deuteranopia (green-blind)

#1D4A8B

Tritanopia (blue-blind)

#723655

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731c8d;
/* rgb */ color: rgb(115, 28, 141);
/* oklch */ color: oklch(42.4% 0.180 316.8);

Tailwind

colors: {
  custom: {
    50: '#9f64af',
    500: '#731c8d',
    950: '#000000',
  },
}

SCSS

$custom: #731c8d;
$custom-light: #9f64af;
$custom-dark: #000000;

JSON

{
  "hex": "#731c8d",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 141
  },
  "hsl": {
    "h": 286.195,
    "s": 66.864,
    "l": 33.137
  },
  "oklch": {
    "l": 0.42363,
    "c": 0.1802,
    "h": 316.8
  },
  "luminance": 0.06398
}

Semantic roles & 50–950 ramp

primary

#731C8D

secondary

#63BD48

accent

#EA3E66

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731C8D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →