#731C7E#731C7E

#731C7E is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.167 H 322.9°. Best body text is #FFFFFF at 9.56:1 contrast (WCAG AA passes).

Color values

HEX	#731C7E
RGB	rgb(115, 28, 126)
HSL	hsl(293, 64%, 30%)
HSV	hsv(293, 78%, 49%)
CMYK	cmyk(8.7%, 77.8%, 0%, 50.6%)
CIE-LAB	lab(29.37, 49.95, -36.03)
CIE-LCH	lch(29.37, 61.59, 324.20°)
OKLab	oklab(41.31% 0.1333 -0.1007)
OKLCH	oklch(41.31% 0.167 322.9)
XYZ	xyz(11.2510, 5.9824, 20.2967)
Luminance	0.0598 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C7E #277E1C

analogous

#421C7E #731C7E #7E1C58

triadic

#731C7E #7E731C #1C7E73

tetradic

#731C7E #7E421C #277E1C #1C587E

square

#731C7E #7E421C #277E1C #1C587E

split-complementary

#731C7E #587E1C #1C7E42

monochromatic

#18061A #45114C #731C7E #A127B0 #C440D5

Accessibility & contrast

On white

9.56

#731C7E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#731C7E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C7E

9.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C7E	#FFFFFF	#000000	##FFFFFF
##731C7E	1.00	9.56	2.20	9.56
#FFFFFF	9.56	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F81

Deuteranopia (green-blind)

#2C497C

Tritanopia (blue-blind)

#752F4C

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731c7e;
/* rgb */ color: rgb(115, 28, 126);
/* oklch */ color: oklch(41.3% 0.167 322.9);

Tailwind

colors: {
  custom: {
    50: '#9f63a4',
    500: '#731c7e',
    950: '#000000',
  },
}

SCSS

$custom: #731c7e;
$custom-light: #9f63a4;
$custom-dark: #000000;

JSON

{
  "hex": "#731c7e",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 126
  },
  "hsl": {
    "h": 293.265,
    "s": 63.636,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41307,
    "c": 0.16704,
    "h": 322.9
  },
  "luminance": 0.05982
}

Semantic roles & 50–950 ramp

primary

#731C7E

secondary

#50B244

accent

#E74154

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731C7E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →