#731C7D#731C7D

#731C7D is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.2% C 0.166 H 323.4°. Best body text is #FFFFFF at 9.58:1 contrast (WCAG AA passes).

Color values

HEX	#731C7D
RGB	rgb(115, 28, 125)
HSL	hsl(294, 63%, 30%)
HSV	hsv(294, 78%, 49%)
CMYK	cmyk(8%, 77.6%, 0%, 51%)
CIE-LAB	lab(29.30, 49.76, -35.50)
CIE-LCH	lch(29.30, 61.13, 324.49°)
OKLab	oklab(41.24% 0.1334 -0.0991)
OKLCH	oklch(41.24% 0.166 323.4)
XYZ	xyz(11.1868, 5.9567, 19.9586)
Luminance	0.0596 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C7D #267D1C

analogous

#421C7D #731C7D #7D1C57

triadic

#731C7D #7D731C #1C7D73

tetradic

#731C7D #7D421C #267D1C #1C577D

square

#731C7D #7D421C #267D1C #1C577D

split-complementary

#731C7D #577D1C #1C7D42

monochromatic

#170619 #45114B #731C7D #A127AF #C53FD4

Accessibility & contrast

On white

9.58

#731C7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#731C7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C7D

9.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C7D	#FFFFFF	#000000	##FFFFFF
##731C7D	1.00	9.58	2.19	9.58
#FFFFFF	9.58	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F80

Deuteranopia (green-blind)

#2D487B

Tritanopia (blue-blind)

#752E4B

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731c7d;
/* rgb */ color: rgb(115, 28, 125);
/* oklch */ color: oklch(41.2% 0.166 323.4);

Tailwind

colors: {
  custom: {
    50: '#9f63a3',
    500: '#731c7d',
    950: '#000000',
  },
}

SCSS

$custom: #731c7d;
$custom-light: #9f63a3;
$custom-dark: #000000;

JSON

{
  "hex": "#731c7d",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 125
  },
  "hsl": {
    "h": 293.814,
    "s": 63.399,
    "l": 30
  },
  "oklch": {
    "l": 0.4124,
    "c": 0.16618,
    "h": 323.4
  },
  "luminance": 0.05956
}

Semantic roles & 50–950 ramp

primary

#731C7D

secondary

#4FB144

accent

#E64152

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731C7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →