#731C7C#731C7C

#731C7C is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.2% C 0.165 H 323.8°. Best body text is #FFFFFF at 9.61:1 contrast (WCAG AA passes).

Color values

HEX	#731C7C
RGB	rgb(115, 28, 124)
HSL	hsl(294, 63%, 30%)
HSV	hsv(294, 77%, 49%)
CMYK	cmyk(7.3%, 77.4%, 0%, 51.4%)
CIE-LAB	lab(29.24, 49.58, -34.97)
CIE-LCH	lch(29.24, 60.67, 324.80°)
OKLab	oklab(41.17% 0.1334 -0.0976)
OKLCH	oklch(41.17% 0.165 323.8)
XYZ	xyz(11.1233, 5.9313, 19.6238)
Luminance	0.0593 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C7C #257C1C

analogous

#431C7C #731C7C #7C1C55

triadic

#731C7C #7C731C #1C7C73

tetradic

#731C7C #7C431C #257C1C #1C557C

square

#731C7C #7C431C #257C1C #1C557C

split-complementary

#731C7C #557C1C #1C7C43

monochromatic

#170619 #45114A #731C7C #A127AE #C63FD4

Accessibility & contrast

On white

9.61

#731C7C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#731C7C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C7C

9.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C7C	#FFFFFF	#000000	##FFFFFF
##731C7C	1.00	9.61	2.19	9.61
#FFFFFF	9.61	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E7F

Deuteranopia (green-blind)

#2E487A

Tritanopia (blue-blind)

#752E4B

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731c7c;
/* rgb */ color: rgb(115, 28, 124);
/* oklch */ color: oklch(41.2% 0.165 323.8);

Tailwind

colors: {
  custom: {
    50: '#9f63a2',
    500: '#731c7c',
    950: '#000000',
  },
}

SCSS

$custom: #731c7c;
$custom-light: #9f63a2;
$custom-dark: #000000;

JSON

{
  "hex": "#731c7c",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 124
  },
  "hsl": {
    "h": 294.375,
    "s": 63.158,
    "l": 29.804
  },
  "oklch": {
    "l": 0.41173,
    "c": 0.16532,
    "h": 323.8
  },
  "luminance": 0.05931
}

Semantic roles & 50–950 ramp

primary

#731C7C

secondary

#4EB044

accent

#E64251

background

#FAF6FA

surface

#F4EBF3

border

#CEC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731C7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →