#731C7A#731C7A

#731C7A is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.0% C 0.164 H 324.7°. Best body text is #FFFFFF at 9.65:1 contrast (WCAG AA passes).

Color values

HEX	#731C7A
RGB	rgb(115, 28, 122)
HSL	hsl(296, 63%, 29%)
HSV	hsv(296, 77%, 48%)
CMYK	cmyk(5.7%, 77%, 0%, 52.2%)
CIE-LAB	lab(29.11, 49.21, -33.92)
CIE-LCH	lch(29.11, 59.76, 325.42°)
OKLab	oklab(41.04% 0.1336 -0.0945)
OKLCH	oklch(41.04% 0.164 324.7)
XYZ	xyz(10.9981, 5.8812, 18.9645)
Luminance	0.0588 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C7A #237A1C

analogous

#441C7A #731C7A #7A1C52

triadic

#731C7A #7A731C #1C7A73

tetradic

#731C7A #7A441C #237A1C #1C527A

square

#731C7A #7A441C #237A1C #1C527A

split-complementary

#731C7A #527A1C #1C7A44

monochromatic

#170619 #441148 #731C7A #A227AC #C83ED3

Accessibility & contrast

On white

9.65

#731C7A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#731C7A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C7A

9.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C7A	#FFFFFF	#000000	##FFFFFF
##731C7A	1.00	9.65	2.18	9.65
#FFFFFF	9.65	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E7D

Deuteranopia (green-blind)

#2F4878

Tritanopia (blue-blind)

#762D4A

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731c7a;
/* rgb */ color: rgb(115, 28, 122);
/* oklch */ color: oklch(41.0% 0.164 324.7);

Tailwind

colors: {
  custom: {
    50: '#9f63a1',
    500: '#731c7a',
    950: '#000000',
  },
}

SCSS

$custom: #731c7a;
$custom-light: #9f63a1;
$custom-dark: #000000;

JSON

{
  "hex": "#731c7a",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 122
  },
  "hsl": {
    "h": 295.532,
    "s": 62.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41041,
    "c": 0.1636,
    "h": 324.7
  },
  "luminance": 0.0588
}

Semantic roles & 50–950 ramp

primary

#731C7A

secondary

#4CAE44

accent

#E6424E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731C7A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →