#731C79#731C79

#731C79 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.0% C 0.163 H 325.2°. Best body text is #FFFFFF at 9.67:1 contrast (WCAG AA passes).

Color values

HEX	#731C79
RGB	rgb(115, 28, 121)
HSL	hsl(296, 62%, 29%)
HSV	hsv(296, 77%, 47%)
CMYK	cmyk(5%, 76.9%, 0%, 52.5%)
CIE-LAB	lab(29.05, 49.02, -33.38)
CIE-LCH	lch(29.05, 59.31, 325.75°)
OKLab	oklab(40.98% 0.1336 -0.0929)
OKLCH	oklch(40.98% 0.163 325.2)
XYZ	xyz(10.9364, 5.8565, 18.6398)
Luminance	0.0586 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C79 #22791C

analogous

#451C79 #731C79 #791C51

triadic

#731C79 #79731C #1C7973

tetradic

#731C79 #79451C #22791C #1C5179

square

#731C79 #79451C #22791C #1C5179

split-complementary

#731C79 #51791C #1C7945

monochromatic

#180619 #441047 #731C79 #A228AB #C93DD2

Accessibility & contrast

On white

9.67

#731C79 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#731C79 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C79

9.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C79	#FFFFFF	#000000	##FFFFFF
##731C79	1.00	9.67	2.17	9.67
#FFFFFF	9.67	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E7C

Deuteranopia (green-blind)

#304877

Tritanopia (blue-blind)

#762C49

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731c79;
/* rgb */ color: rgb(115, 28, 121);
/* oklch */ color: oklch(41.0% 0.163 325.2);

Tailwind

colors: {
  custom: {
    50: '#9f63a0',
    500: '#731c79',
    950: '#000000',
  },
}

SCSS

$custom: #731c79;
$custom-light: #9f63a0;
$custom-dark: #000000;

JSON

{
  "hex": "#731c79",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 121
  },
  "hsl": {
    "h": 296.129,
    "s": 62.416,
    "l": 29.216
  },
  "oklch": {
    "l": 0.40976,
    "c": 0.16275,
    "h": 325.2
  },
  "luminance": 0.05856
}

Semantic roles & 50–950 ramp

primary

#731C79

secondary

#4BAD44

accent

#E5424D

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731C79

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →