#731C78#731C78

#731C78 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.162 H 325.6°. Best body text is #FFFFFF at 9.69:1 contrast (WCAG AA passes).

Color values

HEX	#731C78
RGB	rgb(115, 28, 120)
HSL	hsl(297, 62%, 29%)
HSV	hsv(297, 77%, 47%)
CMYK	cmyk(4.2%, 76.7%, 0%, 52.9%)
CIE-LAB	lab(28.98, 48.84, -32.85)
CIE-LCH	lch(28.98, 58.86, 326.07°)
OKLab	oklab(40.91% 0.1336 -0.0914)
OKLCH	oklch(40.91% 0.162 325.6)
XYZ	xyz(10.8754, 5.8321, 18.3186)
Luminance	0.0583 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C78 #21781C

analogous

#451C78 #731C78 #781C4F

triadic

#731C78 #78731C #1C7873

tetradic

#731C78 #78451C #21781C #1C4F78

square

#731C78 #78451C #21781C #1C4F78

split-complementary

#731C78 #4F781C #1C7845

monochromatic

#180619 #431046 #731C78 #A328AA #CA3DD2

Accessibility & contrast

On white

9.69

#731C78 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#731C78 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C78

9.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C78	#FFFFFF	#000000	##FFFFFF
##731C78	1.00	9.69	2.17	9.69
#FFFFFF	9.69	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7B

Deuteranopia (green-blind)

#314876

Tritanopia (blue-blind)

#762C49

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731c78;
/* rgb */ color: rgb(115, 28, 120);
/* oklch */ color: oklch(40.9% 0.162 325.6);

Tailwind

colors: {
  custom: {
    50: '#9f629f',
    500: '#731c78',
    950: '#000000',
  },
}

SCSS

$custom: #731c78;
$custom-light: #9f629f;
$custom-dark: #000000;

JSON

{
  "hex": "#731c78",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 120
  },
  "hsl": {
    "h": 296.739,
    "s": 62.162,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40911,
    "c": 0.1619,
    "h": 325.6
  },
  "luminance": 0.05831
}

Semantic roles & 50–950 ramp

primary

#731C78

secondary

#49AC44

accent

#E5434B

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731C78

Body copy rendered with the generated semantic roles for this colour.

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