#731C76#731C76

#731C76 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.8% C 0.160 H 326.6°. Best body text is #FFFFFF at 9.74:1 contrast (WCAG AA passes).

Color values

HEX	#731C76
RGB	rgb(115, 28, 118)
HSL	hsl(298, 62%, 29%)
HSV	hsv(298, 76%, 46%)
CMYK	cmyk(2.5%, 76.3%, 0%, 53.7%)
CIE-LAB	lab(28.86, 48.48, -31.78)
CIE-LCH	lch(28.86, 57.96, 326.75°)
OKLab	oklab(40.78% 0.1337 -0.0883)
OKLCH	oklch(40.78% 0.16 326.6)
XYZ	xyz(10.7553, 5.7841, 17.6860)
Luminance	0.0578 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C76 #1F761C

analogous

#461C76 #731C76 #761C4C

triadic

#731C76 #76731C #1C7673

tetradic

#731C76 #76461C #1F761C #1C4C76

square

#731C76 #76461C #1F761C #1C4C76

split-complementary

#731C76 #4C761C #1C7646

monochromatic

#180619 #431045 #731C76 #A328A7 #CC3CD1

Accessibility & contrast

On white

9.74

#731C76 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731C76 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C76

9.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C76	#FFFFFF	#000000	##FFFFFF
##731C76	1.00	9.74	2.16	9.74
#FFFFFF	9.74	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#043D78

Deuteranopia (green-blind)

#324874

Tritanopia (blue-blind)

#762B47

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731c76;
/* rgb */ color: rgb(115, 28, 118);
/* oklch */ color: oklch(40.8% 0.160 326.6);

Tailwind

colors: {
  custom: {
    50: '#9e629e',
    500: '#731c76',
    950: '#000000',
  },
}

SCSS

$custom: #731c76;
$custom-light: #9e629e;
$custom-dark: #000000;

JSON

{
  "hex": "#731c76",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 118
  },
  "hsl": {
    "h": 298,
    "s": 61.644,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40783,
    "c": 0.16021,
    "h": 326.6
  },
  "luminance": 0.05783
}

Semantic roles & 50–950 ramp

primary

#731C76

secondary

#47AA44

accent

#E54348

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731C76

Body copy rendered with the generated semantic roles for this colour.

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