#731C74#731C74

#731C74 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.159 H 327.5°. Best body text is #FFFFFF at 9.78:1 contrast (WCAG AA passes).

Color values

HEX	#731C74
RGB	rgb(115, 28, 116)
HSL	hsl(299, 61%, 28%)
HSV	hsv(299, 76%, 45%)
CMYK	cmyk(0.9%, 75.9%, 0%, 54.5%)
CIE-LAB	lab(28.74, 48.12, -30.70)
CIE-LCH	lch(28.74, 57.07, 327.46°)
OKLab	oklab(40.66% 0.1337 -0.0851)
OKLCH	oklch(40.66% 0.159 327.5)
XYZ	xyz(10.6377, 5.7371, 17.0667)
Luminance	0.0574 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C74 #1D741C

analogous

#471C74 #731C74 #741C49

triadic

#731C74 #74731C #1C7473

tetradic

#731C74 #74471C #1D741C #1C4974

square

#731C74 #74471C #1D741C #1C4974

split-complementary

#731C74 #49741C #1C7447

monochromatic

#180619 #421043 #731C74 #A428A5 #CE3BD0

Accessibility & contrast

On white

9.78

#731C74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#731C74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C74

9.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C74	#FFFFFF	#000000	##FFFFFF
##731C74	1.00	9.78	2.15	9.78
#FFFFFF	9.78	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#083D76

Deuteranopia (green-blind)

#334872

Tritanopia (blue-blind)

#772A46

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731c74;
/* rgb */ color: rgb(115, 28, 116);
/* oklch */ color: oklch(40.7% 0.159 327.5);

Tailwind

colors: {
  custom: {
    50: '#9e629c',
    500: '#731c74',
    950: '#000000',
  },
}

SCSS

$custom: #731c74;
$custom-light: #9e629c;
$custom-dark: #000000;

JSON

{
  "hex": "#731c74",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 116
  },
  "hsl": {
    "h": 299.318,
    "s": 61.111,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40657,
    "c": 0.15854,
    "h": 327.5
  },
  "luminance": 0.05736
}

Semantic roles & 50–950 ramp

primary

#731C74

secondary

#45A843

accent

#E44445

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731C74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →