#731C73#731C73

#731C73 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.6% C 0.158 H 328.0°. Best body text is #FFFFFF at 9.80:1 contrast (WCAG AA passes).

Color values

HEX	#731C73
RGB	rgb(115, 28, 115)
HSL	hsl(300, 61%, 28%)
HSV	hsv(300, 76%, 45%)
CMYK	cmyk(0%, 75.7%, 0%, 54.9%)
CIE-LAB	lab(28.68, 47.94, -30.16)
CIE-LCH	lch(28.68, 56.64, 327.83°)
OKLab	oklab(40.59% 0.1338 -0.0835)
OKLCH	oklch(40.59% 0.158 328)
XYZ	xyz(10.5799, 5.7139, 16.7620)
Luminance	0.0571 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C73 #1C731C

analogous

#471C73 #731C73 #731C47

triadic

#731C73 #73731C #1C7373

tetradic

#731C73 #73471C #1C731C #1C4773

square

#731C73 #73471C #1C731C #1C4773

split-complementary

#731C73 #47731C #1C7347

monochromatic

#190619 #421042 #731C73 #A428A4 #CF3ACF

Accessibility & contrast

On white

9.80

#731C73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#731C73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C73

9.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C73	#FFFFFF	#000000	##FFFFFF
##731C73	1.00	9.80	2.14	9.80
#FFFFFF	9.80	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B3C75

Deuteranopia (green-blind)

#344871

Tritanopia (blue-blind)

#772A46

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731c73;
/* rgb */ color: rgb(115, 28, 115);
/* oklch */ color: oklch(40.6% 0.158 328.0);

Tailwind

colors: {
  custom: {
    50: '#9e629c',
    500: '#731c73',
    950: '#000000',
  },
}

SCSS

$custom: #731c73;
$custom-light: #9e629c;
$custom-dark: #000000;

JSON

{
  "hex": "#731c73",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 60.839,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40594,
    "c": 0.1577,
    "h": 328
  },
  "luminance": 0.05713
}

Semantic roles & 50–950 ramp

primary

#731C73

secondary

#43A743

accent

#E44444

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731C73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →