#731C65#731C65

#731C65 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.8% C 0.146 H 335.3°. Best body text is #FFFFFF at 10.08:1 contrast (WCAG AA passes).

Color values

HEX#731C65
RGBrgb(115, 28, 101)
HSLhsl(310, 61%, 28%)
HSVhsv(310, 76%, 45%)
CMYKcmyk(0%, 75.7%, 12.2%, 54.9%)
CIE-LABlab(27.89, 45.56, -22.40)
CIE-LCHlch(27.89, 50.77, 333.82°)
OKLaboklab(39.77% 0.1331 -0.0611)
OKLCHoklch(39.77% 0.146 335.3)
XYZxyz(9.8346, 5.4158, 12.8368)
Luminance0.0541 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731C65 #1C732A
analogous
#551C73 #731C65 #731C39
triadic
#731C65 #65731C #1C6573
tetradic
#731C65 #73551C #1C732A #1C3973
square
#731C65 #73551C #1C732A #1C3973
split-complementary
#731C65 #39731C #1C7355
monochromatic
#190616 #42103A #731C65 #A42890 #CF3AB7

Accessibility & contrast

On white

10.08
#731C65 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.08
#731C65 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C65
10.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731C65#FFFFFF#000000##FFFFFF
##731C651.0010.082.0810.08
#FFFFFF10.081.0021.001.00
#0000002.0821.001.0021.00
##FFFFFF10.081.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1C3A67
Deuteranopia (green-blind)
#3B4663
Tritanopia (blue-blind)
#79233E
Achromatopsia (no color)
#424242

Design tokens & code

CSS
--color: #731c65;
/* rgb */ color: rgb(115, 28, 101);
/* oklch */ color: oklch(39.8% 0.146 335.3);
Tailwind
colors: {
  custom: {
    50: '#9e6291',
    500: '#731c65',
    950: '#000000',
  },
}
SCSS
$custom: #731c65;
$custom-light: #9e6291;
$custom-dark: #000000;
JSON
{
  "hex": "#731c65",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 101
  },
  "hsl": {
    "h": 309.655,
    "s": 60.839,
    "l": 28.039
  },
  "oklch": {
    "l": 0.3977,
    "c": 0.14646,
    "h": 335.3
  },
  "luminance": 0.05415
}

Semantic roles & 50–950 ramp

primary
#731C65
secondary
#43A753
accent
#E45E44
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F050C
muted
#7F7A7D

Preview Lab

Preview with #731C65

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731C65 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva