#731C63#731C63

#731C63 is a dark, vivid pink. Relative luminance 0.054; OKLCH L 39.7% C 0.145 H 336.5°. Best body text is #FFFFFF at 10.12:1 contrast (WCAG AA passes).

Color values

HEX	#731C63
RGB	rgb(115, 28, 99)
HSL	hsl(311, 61%, 28%)
HSV	hsv(311, 76%, 45%)
CMYK	cmyk(0%, 75.7%, 13.9%, 54.9%)
CIE-LAB	lab(27.78, 45.24, -21.26)
CIE-LCH	lch(27.78, 49.99, 334.83°)
OKLab	oklab(39.66% 0.1329 -0.0579)
OKLCH	oklch(39.66% 0.145 336.5)
XYZ	xyz(9.7378, 5.3771, 12.3270)
Luminance	0.0538 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C63 #1C732C

analogous

#571C73 #731C63 #731C38

triadic

#731C63 #63731C #1C6373

tetradic

#731C63 #73571C #1C732C #1C3873

square

#731C63 #73571C #1C732C #1C3873

split-complementary

#731C63 #38731C #1C7357

monochromatic

#190615 #421039 #731C63 #A4288D #CF3AB4

Accessibility & contrast

On white

10.12

#731C63 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#731C63 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C63

10.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C63	#FFFFFF	#000000	##FFFFFF
##731C63	1.00	10.12	2.08	10.12
#FFFFFF	10.12	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E3965

Deuteranopia (green-blind)

#3C4661

Tritanopia (blue-blind)

#79223D

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731c63;
/* rgb */ color: rgb(115, 28, 99);
/* oklch */ color: oklch(39.7% 0.145 336.5);

Tailwind

colors: {
  custom: {
    50: '#9e628f',
    500: '#731c63',
    950: '#000000',
  },
}

SCSS

$custom: #731c63;
$custom-light: #9e628f;
$custom-dark: #000000;

JSON

{
  "hex": "#731c63",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 99
  },
  "hsl": {
    "h": 311.034,
    "s": 60.839,
    "l": 28.039
  },
  "oklch": {
    "l": 0.3966,
    "c": 0.14494,
    "h": 336.5
  },
  "luminance": 0.05376
}

Semantic roles & 50–950 ramp

primary

#731C63

secondary

#43A756

accent

#E46144

background

#FAF6F8

surface

#F3EBF0

border

#CDC6CB

text

#0F050C

muted

#7F7A7D

Preview Lab

Preview with #731C63

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →