#731C50#731C50

#731C50 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.7% C 0.132 H 348.4°. Best body text is #FFFFFF at 10.44:1 contrast (WCAG AA passes).

Color values

HEX#731C50
RGBrgb(115, 28, 80)
HSLhsl(324, 61%, 28%)
HSVhsv(324, 76%, 45%)
CMYKcmyk(0%, 75.7%, 30.4%, 54.9%)
CIE-LABlab(26.89, 42.46, -10.14)
CIE-LCHlch(26.89, 43.65, 346.57°)
OKLaboklab(38.72% 0.1293 -0.0266)
OKLCHoklch(38.72% 0.132 348.4)
XYZxyz(8.9339, 5.0555, 8.0932)
Luminance0.0505 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731C50 #1C733F
analogous
#6A1C73 #731C50 #731C24
triadic
#731C50 #50731C #1C5073
tetradic
#731C50 #736A1C #1C733F #1C2473
square
#731C50 #736A1C #1C733F #1C2473
split-complementary
#731C50 #24731C #1C736A
monochromatic
#190611 #42102E #731C50 #A42872 #CF3A93

Accessibility & contrast

On white

10.44
#731C50 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.01
#731C50 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C50
10.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731C50#FFFFFF#000000##FFFFFF
##731C501.0010.442.0110.44
#FFFFFF10.441.0021.001.00
#0000002.0121.001.0021.00
##FFFFFF10.441.0021.001.00

Color blindness preview

Protanopia (red-blind)
#293651
Deuteranopia (green-blind)
#42454E
Tritanopia (blue-blind)
#7C1833
Achromatopsia (no color)
#404040

Design tokens & code

CSS
--color: #731c50;
/* rgb */ color: rgb(115, 28, 80);
/* oklch */ color: oklch(38.7% 0.132 348.4);
Tailwind
colors: {
  custom: {
    50: '#9f6181',
    500: '#731c50',
    950: '#000000',
  },
}
SCSS
$custom: #731c50;
$custom-light: #9f6181;
$custom-dark: #000000;
JSON
{
  "hex": "#731c50",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 80
  },
  "hsl": {
    "h": 324.138,
    "s": 60.839,
    "l": 28.039
  },
  "oklch": {
    "l": 0.38722,
    "c": 0.13203,
    "h": 348.4
  },
  "luminance": 0.05055
}

Semantic roles & 50–950 ramp

primary
#731C50
secondary
#43A76C
accent
#E48444
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F050A
muted
#7F7A7C

Preview Lab

Preview with #731C50

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731C50 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva