#731C4E#731C4E
#731C4E is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.6% C 0.131 H 349.7°. Best body text is #FFFFFF at 10.47:1 contrast (WCAG AA passes).
Color values
| HEX | #731C4E |
|---|---|
| RGB | rgb(115, 28, 78) |
| HSL | hsl(326, 61%, 28%) |
| HSV | hsv(326, 76%, 45%) |
| CMYK | cmyk(0%, 75.7%, 32.2%, 54.9%) |
| CIE-LAB | lab(26.81, 42.19, -8.93) |
| CIE-LCH | lch(26.81, 43.13, 348.05°) |
| OKLab | oklab(38.64% 0.1288 -0.0233) |
| OKLCH | oklch(38.64% 0.131 349.7) |
| XYZ | xyz(8.8611, 5.0264, 7.7098) |
| Luminance | 0.0503 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 2.82
Red Purple
#820747
ΔE00 4.52
Rich Purple
#720058
ΔE00 5.19
Merlot
#730039
ΔE00 5.73
Wine (survey)
#80013F
ΔE00 6.00
Plum (survey)
#580F41
ΔE00 6.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731C4E #1C7341
analogous
#6C1C73 #731C4E #731C23
triadic
#731C4E #4E731C #1C4E73
tetradic
#731C4E #736C1C #1C7341 #1C2373
square
#731C4E #736C1C #1C7341 #1C2373
split-complementary
#731C4E #23731C #1C736C
monochromatic
#190611 #42102D #731C4E #A4286F #CF3A90
Accessibility & contrast
On white
10.47
#731C4E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#731C4E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731C4E
10.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731C4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731C4E | 1.00 | 10.47 | 2.01 | 10.47 |
| #FFFFFF | 10.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2A364F
Deuteranopia (green-blind)
#43454C
Tritanopia (blue-blind)
#7C1732
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #731c4e; /* rgb */ color: rgb(115, 28, 78); /* oklch */ color: oklch(38.6% 0.131 349.7);
Tailwind
colors: {
custom: {
50: '#9f617f',
500: '#731c4e',
950: '#000000',
},
}SCSS
$custom: #731c4e; $custom-light: #9f617f; $custom-dark: #000000;
JSON
{
"hex": "#731c4e",
"rgb": {
"r": 115,
"g": 28,
"b": 78
},
"hsl": {
"h": 325.517,
"s": 60.839,
"l": 28.039
},
"oklch": {
"l": 0.38635,
"c": 0.13088,
"h": 349.7
},
"luminance": 0.05025
}Semantic roles & 50–950 ramp
primary
#731C4E
secondary
#43A76E
accent
#E48844
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F050A
muted
#7F7A7C