#731C49#731C49

#731C49 is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.4% C 0.128 H 353.3°. Best body text is #FFFFFF at 10.55:1 contrast (WCAG AA passes).

Color values

HEX	#731C49
RGB	rgb(115, 28, 73)
HSL	hsl(329, 61%, 28%)
HSV	hsv(329, 76%, 45%)
CMYK	cmyk(0%, 75.7%, 36.5%, 54.9%)
CIE-LAB	lab(26.61, 41.56, -5.88)
CIE-LCH	lch(26.61, 41.97, 351.94°)
OKLab	oklab(38.43% 0.1273 -0.0151)
OKLCH	oklch(38.43% 0.128 353.3)
XYZ	xyz(8.6886, 4.9574, 6.8014)
Luminance	0.0496 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C49 #1C7346

analogous

#711C73 #731C49 #731C1D

triadic

#731C49 #49731C #1C4973

tetradic

#731C49 #73711C #1C7346 #1C1D73

square

#731C49 #73711C #1C7346 #1C1D73

split-complementary

#731C49 #1D731C #1C7371

monochromatic

#190610 #42102A #731C49 #A42868 #CF3A87

Accessibility & contrast

On white

10.55

#731C49 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.99

#731C49 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C49

10.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C49	#FFFFFF	#000000	##FFFFFF
##731C49	1.00	10.55	1.99	10.55
#FFFFFF	10.55	1.00	21.00	1.00
#000000	1.99	21.00	1.00	21.00
##FFFFFF	10.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C354A

Deuteranopia (green-blind)

#444547

Tritanopia (blue-blind)

#7C1430

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #731c49;
/* rgb */ color: rgb(115, 28, 73);
/* oklch */ color: oklch(38.4% 0.128 353.3);

Tailwind

colors: {
  custom: {
    50: '#9f617b',
    500: '#731c49',
    950: '#000000',
  },
}

SCSS

$custom: #731c49;
$custom-light: #9f617b;
$custom-dark: #000000;

JSON

{
  "hex": "#731c49",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 73
  },
  "hsl": {
    "h": 328.966,
    "s": 60.839,
    "l": 28.039
  },
  "oklch": {
    "l": 0.38426,
    "c": 0.12821,
    "h": 353.3
  },
  "luminance": 0.04956
}

Semantic roles & 50–950 ramp

primary

#731C49

secondary

#43A774

accent

#E49144

background

#FAF6F7

surface

#F4EBEE

border

#CEC6C9

text

#0F0509

muted

#7F7A7B

Preview Lab

Preview with #731C49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →