#731C33#731C33
#731C33 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.7% C 0.121 H 9.7°. Best body text is #FFFFFF at 10.81:1 contrast (WCAG AA passes).
Color values
| HEX | #731C33 |
|---|---|
| RGB | rgb(115, 28, 51) |
| HSL | hsl(344, 61%, 28%) |
| HSV | hsv(344, 76%, 45%) |
| CMYK | cmyk(0%, 75.7%, 55.7%, 54.9%) |
| CIE-LAB | lab(25.91, 39.25, 7.97) |
| CIE-LCH | lch(25.91, 40.05, 11.48°) |
| OKLab | oklab(37.68% 0.1191 0.0203) |
| OKLCH | oklch(37.68% 0.121 9.7) |
| XYZ | xyz(8.0838, 4.7155, 3.6158) |
| Luminance | 0.0471 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.40
Wine
#722F37
ΔE00 4.68
Maroon (survey)
#650021
ΔE00 4.94
Burgundy (survey)
#610023
ΔE00 5.19
Red Wine
#8C0034
ΔE00 5.20
Merlot
#730039
ΔE00 5.52
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731C33 #1C735C
analogous
#731C5E #731C33 #73301C
triadic
#731C33 #33731C #1C3373
tetradic
#731C33 #5E731C #1C735C #301C73
square
#731C33 #5E731C #1C735C #301C73
split-complementary
#731C33 #1C7330 #1C5E73
monochromatic
#19060B #42101D #731C33 #A42849 #CF3A62
Accessibility & contrast
On white
10.81
#731C33 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.94
#731C33 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731C33
10.81:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731C33 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731C33 | 1.00 | 10.81 | 1.94 | 10.81 |
| #FFFFFF | 10.81 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.94 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.81 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#323233
Deuteranopia (green-blind)
#484431
Tritanopia (blue-blind)
#7E0725
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #731c33; /* rgb */ color: rgb(115, 28, 51); /* oklch */ color: oklch(37.7% 0.121 9.7);
Tailwind
colors: {
custom: {
50: '#a0606a',
500: '#731c33',
950: '#000000',
},
}SCSS
$custom: #731c33; $custom-light: #a0606a; $custom-dark: #000000;
JSON
{
"hex": "#731c33",
"rgb": {
"r": 115,
"g": 28,
"b": 51
},
"hsl": {
"h": 344.138,
"s": 60.839,
"l": 28.039
},
"oklch": {
"l": 0.37676,
"c": 0.12086,
"h": 9.7
},
"luminance": 0.04714
}Semantic roles & 50–950 ramp
primary
#731C33
secondary
#43A78D
accent
#E4BA44
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#100506
muted
#7F797A