#731BB3#731BB3

#731BB3 is a mid, highly saturated violet. Relative luminance 0.077; OKLCH L 45.3% C 0.215 H 304.7°. Best body text is #FFFFFF at 8.28:1 contrast (WCAG AA passes).

Color values

HEX	#731BB3
RGB	rgb(115, 27, 179)
HSL	hsl(275, 74%, 40%)
HSV	hsv(275, 85%, 70%)
CMYK	cmyk(35.8%, 84.9%, 0%, 29.8%)
CIE-LAB	lab(33.31, 61.18, -62.05)
CIE-LCH	lch(33.31, 87.14, 314.59°)
OKLab	oklab(45.34% 0.1225 -0.177)
OKLCH	oklch(45.34% 0.215 304.7)
XYZ	xyz(15.5970, 7.6834, 43.3005)
Luminance	0.0768 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731BB3 #5BB31B

analogous

#271BB3 #731BB3 #B31BA7

triadic

#731BB3 #B3731B #1BB373

tetradic

#731BB3 #B3271B #5BB31B #1BA7B3

square

#731BB3 #B3271B #5BB31B #1BA7B3

split-complementary

#731BB3 #A7B31B #1BB327

monochromatic

#2F0B49 #51137E #731BB3 #942CDF #AF61E7

Accessibility & contrast

On white

8.28

#731BB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.54

#731BB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731BB3

8.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731BB3	#FFFFFF	#000000	##FFFFFF
##731BB3	1.00	8.28	2.54	8.28
#FFFFFF	8.28	1.00	21.00	1.00
#000000	2.54	21.00	1.00	21.00
##FFFFFF	8.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CB7

Deuteranopia (green-blind)

#004EB0

Tritanopia (blue-blind)

#66476A

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #731bb3;
/* rgb */ color: rgb(115, 27, 179);
/* oklch */ color: oklch(45.3% 0.215 304.7);

Tailwind

colors: {
  custom: {
    50: '#a265cb',
    500: '#731bb3',
    950: '#000000',
  },
}

SCSS

$custom: #731bb3;
$custom-light: #a265cb;
$custom-dark: #000000;

JSON

{
  "hex": "#731bb3",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 179
  },
  "hsl": {
    "h": 274.737,
    "s": 73.786,
    "l": 40.392
  },
  "oklch": {
    "l": 0.4534,
    "c": 0.21531,
    "h": 304.7
  },
  "luminance": 0.07683
}

Semantic roles & 50–950 ramp

primary

#731BB3

secondary

#8CCC5E

accent

#F03785

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731BB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →