#731BB0#731BB0

#731BB0 is a mid, highly saturated violet. Relative luminance 0.076; OKLCH L 45.1% C 0.213 H 305.5°. Best body text is #FFFFFF at 8.36:1 contrast (WCAG AA passes).

Color values

HEX	#731BB0
RGB	rgb(115, 27, 176)
HSL	hsl(275, 73%, 40%)
HSV	hsv(275, 85%, 69%)
CMYK	cmyk(34.7%, 84.7%, 0%, 31%)
CIE-LAB	lab(33.06, 60.52, -60.68)
CIE-LCH	lch(33.06, 85.71, 314.92°)
OKLab	oklab(45.08% 0.1235 -0.173)
OKLCH	oklch(45.08% 0.213 305.5)
XYZ	xyz(15.2969, 7.5634, 41.7199)
Luminance	0.0756 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731BB0 #58B01B

analogous

#281BB0 #731BB0 #B01BA3

triadic

#731BB0 #B0731B #1BB073

tetradic

#731BB0 #B0281B #58B01B #1BA3B0

square

#731BB0 #B0281B #58B01B #1BA3B0

split-complementary

#731BB0 #A3B01B #1BB028

monochromatic

#2E0B46 #50137B #731BB0 #942ADE #AF5FE6

Accessibility & contrast

On white

8.36

#731BB0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.51

#731BB0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731BB0

8.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731BB0	#FFFFFF	#000000	##FFFFFF
##731BB0	1.00	8.36	2.51	8.36
#FFFFFF	8.36	1.00	21.00	1.00
#000000	2.51	21.00	1.00	21.00
##FFFFFF	8.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CB4

Deuteranopia (green-blind)

#004EAD

Tritanopia (blue-blind)

#674669

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #731bb0;
/* rgb */ color: rgb(115, 27, 176);
/* oklch */ color: oklch(45.1% 0.213 305.5);

Tailwind

colors: {
  custom: {
    50: '#a265c9',
    500: '#731bb0',
    950: '#000000',
  },
}

SCSS

$custom: #731bb0;
$custom-light: #a265c9;
$custom-dark: #000000;

JSON

{
  "hex": "#731bb0",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 176
  },
  "hsl": {
    "h": 275.436,
    "s": 73.399,
    "l": 39.804
  },
  "oklch": {
    "l": 0.45082,
    "c": 0.21258,
    "h": 305.5
  },
  "luminance": 0.07563
}

Semantic roles & 50–950 ramp

primary

#731BB0

secondary

#89CB5C

accent

#F03883

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731BB0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →