#731BAA#731BAA

#731BAA is a dark, highly saturated violet. Relative luminance 0.073; OKLCH L 44.6% C 0.207 H 307.2°. Best body text is #FFFFFF at 8.52:1 contrast (WCAG AA passes).

Color values

HEX	#731BAA
RGB	rgb(115, 27, 170)
HSL	hsl(277, 73%, 39%)
HSV	hsv(277, 84%, 67%)
CMYK	cmyk(32.4%, 84.1%, 0%, 33.3%)
CIE-LAB	lab(32.55, 59.22, -57.92)
CIE-LCH	lch(32.55, 82.84, 315.64°)
OKLab	oklab(44.57% 0.1254 -0.1649)
OKLCH	oklch(44.57% 0.207 307.2)
XYZ	xyz(14.7163, 7.3312, 38.6622)
Luminance	0.0733 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731BAA #52AA1B

analogous

#2B1BAA #731BAA #AA1B99

triadic

#731BAA #AA731B #1BAA73

tetradic

#731BAA #AA2B1B #52AA1B #1B99AA

square

#731BAA #AA2B1B #52AA1B #1B99AA

split-complementary

#731BAA #99AA1B #1BAA2B

monochromatic

#2C0A40 #4F1375 #731BAA #9626DC #B05BE5

Accessibility & contrast

On white

8.52

#731BAA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.47

#731BAA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731BAA

8.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731BAA	#FFFFFF	#000000	##FFFFFF
##731BAA	1.00	8.52	2.47	8.52
#FFFFFF	8.52	1.00	21.00	1.00
#000000	2.47	21.00	1.00	21.00
##FFFFFF	8.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAE

Deuteranopia (green-blind)

#004DA7

Tritanopia (blue-blind)

#694365

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731baa;
/* rgb */ color: rgb(115, 27, 170);
/* oklch */ color: oklch(44.6% 0.207 307.2);

Tailwind

colors: {
  custom: {
    50: '#a165c4',
    500: '#731baa',
    950: '#000000',
  },
}

SCSS

$custom: #731baa;
$custom-light: #a165c4;
$custom-dark: #000000;

JSON

{
  "hex": "#731baa",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 170
  },
  "hsl": {
    "h": 276.923,
    "s": 72.589,
    "l": 38.627
  },
  "oklch": {
    "l": 0.44574,
    "c": 0.20714,
    "h": 307.2
  },
  "luminance": 0.07331
}

Semantic roles & 50–950 ramp

primary

#731BAA

secondary

#83C958

accent

#EF397F

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731BAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →