#731BA7#731BA7

#731BA7 is a dark, highly saturated violet. Relative luminance 0.072; OKLCH L 44.3% C 0.204 H 308.1°. Best body text is #FFFFFF at 8.59:1 contrast (WCAG AA passes).

Color values

HEX	#731BA7
RGB	rgb(115, 27, 167)
HSL	hsl(278, 72%, 38%)
HSV	hsv(278, 84%, 65%)
CMYK	cmyk(31.1%, 83.8%, 0%, 34.5%)
CIE-LAB	lab(32.30, 58.58, -56.52)
CIE-LCH	lch(32.30, 81.40, 316.02°)
OKLab	oklab(44.32% 0.1262 -0.1608)
OKLCH	oklch(44.32% 0.204 308.1)
XYZ	xyz(14.4357, 7.2190, 37.1846)
Luminance	0.0722 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731BA7 #4FA71B

analogous

#2D1BA7 #731BA7 #A71B95

triadic

#731BA7 #A7731B #1BA773

tetradic

#731BA7 #A72D1B #4FA71B #1B95A7

square

#731BA7 #A72D1B #4FA71B #1B95A7

split-complementary

#731BA7 #95A71B #1BA72D

monochromatic

#2A0A3E #4F1272 #731BA7 #9724DC #B058E4

Accessibility & contrast

On white

8.59

#731BA7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#731BA7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731BA7

8.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731BA7	#FFFFFF	#000000	##FFFFFF
##731BA7	1.00	8.59	2.44	8.59
#FFFFFF	8.59	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049AB

Deuteranopia (green-blind)

#004DA4

Tritanopia (blue-blind)

#6A4263

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731ba7;
/* rgb */ color: rgb(115, 27, 167);
/* oklch */ color: oklch(44.3% 0.204 308.1);

Tailwind

colors: {
  custom: {
    50: '#a165c2',
    500: '#731ba7',
    950: '#000000',
  },
}

SCSS

$custom: #731ba7;
$custom-light: #a165c2;
$custom-dark: #000000;

JSON

{
  "hex": "#731ba7",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 167
  },
  "hsl": {
    "h": 277.714,
    "s": 72.165,
    "l": 38.039
  },
  "oklch": {
    "l": 0.44324,
    "c": 0.20443,
    "h": 308.1
  },
  "luminance": 0.07219
}

Semantic roles & 50–950 ramp

primary

#731BA7

secondary

#80C856

accent

#EF397D

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100612

muted

#7F7A81

Preview Lab

Preview with #731BA7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →