#731BA6#731BA6

#731BA6 is a dark, highly saturated violet. Relative luminance 0.072; OKLCH L 44.2% C 0.204 H 308.4°. Best body text is #FFFFFF at 8.62:1 contrast (WCAG AA passes).

Color values

HEX	#731BA6
RGB	rgb(115, 27, 166)
HSL	hsl(278, 72%, 38%)
HSV	hsv(278, 84%, 65%)
CMYK	cmyk(30.7%, 83.7%, 0%, 34.9%)
CIE-LAB	lab(32.22, 58.37, -56.05)
CIE-LCH	lch(32.22, 80.92, 316.16°)
OKLab	oklab(44.24% 0.1265 -0.1594)
OKLCH	oklch(44.24% 0.204 308.4)
XYZ	xyz(14.3437, 7.1821, 36.6997)
Luminance	0.0718 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731BA6 #4EA61B

analogous

#2E1BA6 #731BA6 #A61B93

triadic

#731BA6 #A6731B #1BA673

tetradic

#731BA6 #A62E1B #4EA61B #1B93A6

square

#731BA6 #A62E1B #4EA61B #1B93A6

split-complementary

#731BA6 #93A61B #1BA62E

monochromatic

#2A0A3D #4F1271 #731BA6 #9724DB #B058E4

Accessibility & contrast

On white

8.62

#731BA6 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#731BA6 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731BA6

8.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731BA6	#FFFFFF	#000000	##FFFFFF
##731BA6	1.00	8.62	2.44	8.62
#FFFFFF	8.62	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049AA

Deuteranopia (green-blind)

#004DA3

Tritanopia (blue-blind)

#6B4163

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731ba6;
/* rgb */ color: rgb(115, 27, 166);
/* oklch */ color: oklch(44.2% 0.204 308.4);

Tailwind

colors: {
  custom: {
    50: '#a165c1',
    500: '#731ba6',
    950: '#000000',
  },
}

SCSS

$custom: #731ba6;
$custom-light: #a165c1;
$custom-dark: #000000;

JSON

{
  "hex": "#731ba6",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 166
  },
  "hsl": {
    "h": 277.986,
    "s": 72.021,
    "l": 37.843
  },
  "oklch": {
    "l": 0.44241,
    "c": 0.20352,
    "h": 308.4
  },
  "luminance": 0.07182
}

Semantic roles & 50–950 ramp

primary

#731BA6

secondary

#7FC756

accent

#EF397C

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100612

muted

#7F7A81

Preview Lab

Preview with #731BA6

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →