#731BA1#731BA1

#731BA1 is a dark, vivid violet. Relative luminance 0.070; OKLCH L 43.8% C 0.199 H 310.0°. Best body text is #FFFFFF at 8.75:1 contrast (WCAG AA passes).

Color values

HEX	#731BA1
RGB	rgb(115, 27, 161)
HSL	hsl(279, 71%, 37%)
HSV	hsv(279, 83%, 63%)
CMYK	cmyk(28.6%, 83.2%, 0%, 36.9%)
CIE-LAB	lab(31.81, 57.30, -53.69)
CIE-LCH	lch(31.81, 78.53, 316.86°)
OKLab	oklab(43.83% 0.1279 -0.1525)
OKLCH	oklch(43.83% 0.199 310)
XYZ	xyz(13.8939, 7.0022, 34.3309)
Luminance	0.0700 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731BA1 #49A11B

analogous

#301BA1 #731BA1 #A11B8C

triadic

#731BA1 #A1731B #1BA173

tetradic

#731BA1 #A1301B #49A11B #1B8CA1

square

#731BA1 #A1301B #49A11B #1B8CA1

split-complementary

#731BA1 #8CA11B #1BA130

monochromatic

#280938 #4E126D #731BA1 #9824D5 #B154E2

Accessibility & contrast

On white

8.75

#731BA1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#731BA1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731BA1

8.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731BA1	#FFFFFF	#000000	##FFFFFF
##731BA1	1.00	8.75	2.40	8.75
#FFFFFF	8.75	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A4

Deuteranopia (green-blind)

#004C9E

Tritanopia (blue-blind)

#6C3F60

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731ba1;
/* rgb */ color: rgb(115, 27, 161);
/* oklch */ color: oklch(43.8% 0.199 310.0);

Tailwind

colors: {
  custom: {
    50: '#a064be',
    500: '#731ba1',
    950: '#000000',
  },
}

SCSS

$custom: #731ba1;
$custom-light: #a064be;
$custom-dark: #000000;

JSON

{
  "hex": "#731ba1",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 161
  },
  "hsl": {
    "h": 279.403,
    "s": 71.277,
    "l": 36.863
  },
  "oklch": {
    "l": 0.43833,
    "c": 0.19901,
    "h": 310
  },
  "luminance": 0.07002
}

Semantic roles & 50–950 ramp

primary

#731BA1

secondary

#7AC552

accent

#EE3A78

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731BA1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →