#731B9F#731B9F

#731B9F is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.7% C 0.197 H 310.6°. Best body text is #FFFFFF at 8.80:1 contrast (WCAG AA passes).

Color values

HEX	#731B9F
RGB	rgb(115, 27, 159)
HSL	hsl(280, 71%, 36%)
HSV	hsv(280, 83%, 62%)
CMYK	cmyk(27.7%, 83%, 0%, 37.6%)
CIE-LAB	lab(31.65, 56.88, -52.74)
CIE-LCH	lch(31.65, 77.57, 317.17°)
OKLab	oklab(43.67% 0.1284 -0.1497)
OKLCH	oklch(43.67% 0.197 310.6)
XYZ	xyz(13.7189, 6.9322, 33.4095)
Luminance	0.0693 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B9F #479F1B

analogous

#311B9F #731B9F #9F1B89

triadic

#731B9F #9F731B #1B9F73

tetradic

#731B9F #9F311B #479F1B #1B899F

square

#731B9F #9F311B #479F1B #1B899F

split-complementary

#731B9F #899F1B #1B9F31

monochromatic

#270936 #4D126B #731B9F #9924D3 #B253E2

Accessibility & contrast

On white

8.80

#731B9F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#731B9F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B9F

8.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B9F	#FFFFFF	#000000	##FFFFFF
##731B9F	1.00	8.80	2.39	8.80
#FFFFFF	8.80	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A2

Deuteranopia (green-blind)

#004C9C

Tritanopia (blue-blind)

#6D3E5F

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731b9f;
/* rgb */ color: rgb(115, 27, 159);
/* oklch */ color: oklch(43.7% 0.197 310.6);

Tailwind

colors: {
  custom: {
    50: '#a064bc',
    500: '#731b9f',
    950: '#000000',
  },
}

SCSS

$custom: #731b9f;
$custom-light: #a064bc;
$custom-dark: #000000;

JSON

{
  "hex": "#731b9f",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 159
  },
  "hsl": {
    "h": 280,
    "s": 70.968,
    "l": 36.471
  },
  "oklch": {
    "l": 0.43672,
    "c": 0.19721,
    "h": 310.6
  },
  "luminance": 0.06932
}

Semantic roles & 50–950 ramp

primary

#731B9F

secondary

#78C551

accent

#EE3A76

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731B9F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →