#731B9A#731B9A

#731B9A is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.3% C 0.193 H 312.3°. Best body text is #FFFFFF at 8.93:1 contrast (WCAG AA passes).

Color values

HEX	#731B9A
RGB	rgb(115, 27, 154)
HSL	hsl(282, 70%, 35%)
HSV	hsv(282, 82%, 60%)
CMYK	cmyk(25.3%, 82.5%, 0%, 39.6%)
CIE-LAB	lab(31.26, 55.84, -50.33)
CIE-LCH	lch(31.26, 75.17, 317.97°)
OKLab	oklab(43.27% 0.1296 -0.1426)
OKLCH	oklch(43.27% 0.193 312.3)
XYZ	xyz(13.2938, 6.7622, 31.1705)
Luminance	0.0676 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B9A #429A1B

analogous

#331B9A #731B9A #9A1B81

triadic

#731B9A #9A731B #1B9A73

tetradic

#731B9A #9A331B #429A1B #1B819A

square

#731B9A #9A331B #429A1B #1B819A

split-complementary

#731B9A #819A1B #1B9A33

monochromatic

#250932 #4C1266 #731B9A #9A24CE #B44FE0

Accessibility & contrast

On white

8.93

#731B9A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#731B9A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B9A

8.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B9A	#FFFFFF	#000000	##FFFFFF
##731B9A	1.00	8.93	2.35	8.93
#FFFFFF	8.93	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459D

Deuteranopia (green-blind)

#004B97

Tritanopia (blue-blind)

#6E3B5C

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731b9a;
/* rgb */ color: rgb(115, 27, 154);
/* oklch */ color: oklch(43.3% 0.193 312.3);

Tailwind

colors: {
  custom: {
    50: '#a064b9',
    500: '#731b9a',
    950: '#000000',
  },
}

SCSS

$custom: #731b9a;
$custom-light: #a064b9;
$custom-dark: #000000;

JSON

{
  "hex": "#731b9a",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 154
  },
  "hsl": {
    "h": 281.575,
    "s": 70.166,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43274,
    "c": 0.19273,
    "h": 312.3
  },
  "luminance": 0.06762
}

Semantic roles & 50–950 ramp

primary

#731B9A

secondary

#72C34E

accent

#ED3B72

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731B9A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →