#731B97#731B97

#731B97 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.0% C 0.190 H 313.3°. Best body text is #FFFFFF at 9.00:1 contrast (WCAG AA passes).

Color values

HEX	#731B97
RGB	rgb(115, 27, 151)
HSL	hsl(283, 70%, 35%)
HSV	hsv(283, 82%, 59%)
CMYK	cmyk(23.8%, 82.1%, 0%, 40.8%)
CIE-LAB	lab(31.03, 55.22, -48.87)
CIE-LCH	lch(31.03, 73.74, 318.49°)
OKLab	oklab(43.04% 0.1303 -0.1383)
OKLCH	oklch(43.04% 0.19 313.3)
XYZ	xyz(13.0471, 6.6635, 29.8711)
Luminance	0.0666 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B97 #3F971B

analogous

#351B97 #731B97 #971B7D

triadic

#731B97 #97731B #1B9773

tetradic

#731B97 #97351B #3F971B #1B7D97

square

#731B97 #97351B #3F971B #1B7D97

split-complementary

#731B97 #7D971B #1B9735

monochromatic

#24082F #4B1263 #731B97 #9B24CB #B54DDF

Accessibility & contrast

On white

9.00

#731B97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#731B97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B97

9.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B97	#FFFFFF	#000000	##FFFFFF
##731B97	1.00	9.00	2.33	9.00
#FFFFFF	9.00	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459A

Deuteranopia (green-blind)

#064B94

Tritanopia (blue-blind)

#6F3A5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731b97;
/* rgb */ color: rgb(115, 27, 151);
/* oklch */ color: oklch(43.0% 0.190 313.3);

Tailwind

colors: {
  custom: {
    50: '#a064b6',
    500: '#731b97',
    950: '#000000',
  },
}

SCSS

$custom: #731b97;
$custom-light: #a064b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731b97",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 151
  },
  "hsl": {
    "h": 282.581,
    "s": 69.663,
    "l": 34.902
  },
  "oklch": {
    "l": 0.4304,
    "c": 0.19004,
    "h": 313.3
  },
  "luminance": 0.06663
}

Semantic roles & 50–950 ramp

primary

#731B97

secondary

#6EC14C

accent

#EC3B6F

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731B97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →