#731B96#731B96

#731B96 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 43.0% C 0.189 H 313.6°. Best body text is #FFFFFF at 9.03:1 contrast (WCAG AA passes).

Color values

HEX	#731B96
RGB	rgb(115, 27, 150)
HSL	hsl(283, 69%, 35%)
HSV	hsv(283, 82%, 59%)
CMYK	cmyk(23.3%, 82%, 0%, 41.2%)
CIE-LAB	lab(30.95, 55.01, -48.38)
CIE-LCH	lch(30.95, 73.26, 318.67°)
OKLab	oklab(42.96% 0.1305 -0.1369)
OKLCH	oklch(42.96% 0.189 313.6)
XYZ	xyz(12.9662, 6.6311, 29.4452)
Luminance	0.0663 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B96 #3E961B

analogous

#361B96 #731B96 #961B7C

triadic

#731B96 #96731B #1B9673

tetradic

#731B96 #96361B #3E961B #1B7C96

square

#731B96 #96361B #3E961B #1B7C96

split-complementary

#731B96 #7C961B #1B9636

monochromatic

#23082E #4B1262 #731B96 #9B24CA #B54DDF

Accessibility & contrast

On white

9.03

#731B96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#731B96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B96

9.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B96	#FFFFFF	#000000	##FFFFFF
##731B96	1.00	9.03	2.33	9.03
#FFFFFF	9.03	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004499

Deuteranopia (green-blind)

#094B93

Tritanopia (blue-blind)

#6F3A5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731b96;
/* rgb */ color: rgb(115, 27, 150);
/* oklch */ color: oklch(43.0% 0.189 313.6);

Tailwind

colors: {
  custom: {
    50: '#a064b6',
    500: '#731b96',
    950: '#000000',
  },
}

SCSS

$custom: #731b96;
$custom-light: #a064b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731b96",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 150
  },
  "hsl": {
    "h": 282.927,
    "s": 69.492,
    "l": 34.706
  },
  "oklch": {
    "l": 0.42963,
    "c": 0.18915,
    "h": 313.6
  },
  "luminance": 0.06631
}

Semantic roles & 50–950 ramp

primary

#731B96

secondary

#6DC14C

accent

#EC3B6E

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731B96

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →