#731B95#731B95

#731B95 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.9% C 0.188 H 314.0°. Best body text is #FFFFFF at 9.05:1 contrast (WCAG AA passes).

Color values

HEX	#731B95
RGB	rgb(115, 27, 149)
HSL	hsl(283, 69%, 35%)
HSV	hsv(283, 82%, 58%)
CMYK	cmyk(22.8%, 81.9%, 0%, 41.6%)
CIE-LAB	lab(30.88, 54.81, -47.89)
CIE-LCH	lch(30.88, 72.78, 318.85°)
OKLab	oklab(42.89% 0.1308 -0.1354)
OKLCH	oklch(42.89% 0.188 314)
XYZ	xyz(12.8860, 6.5991, 29.0229)
Luminance	0.0660 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B95 #3D951B

analogous

#361B95 #731B95 #951B7A

triadic

#731B95 #95731B #1B9573

tetradic

#731B95 #95361B #3D951B #1B7A95

square

#731B95 #95361B #3D951B #1B7A95

split-complementary

#731B95 #7A951B #1B9536

monochromatic

#23082D #4B1261 #731B95 #9B24C9 #B64CDF

Accessibility & contrast

On white

9.05

#731B95 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#731B95 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B95

9.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B95	#FFFFFF	#000000	##FFFFFF
##731B95	1.00	9.05	2.32	9.05
#FFFFFF	9.05	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004498

Deuteranopia (green-blind)

#0D4B93

Tritanopia (blue-blind)

#703959

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731b95;
/* rgb */ color: rgb(115, 27, 149);
/* oklch */ color: oklch(42.9% 0.188 314.0);

Tailwind

colors: {
  custom: {
    50: '#a064b5',
    500: '#731b95',
    950: '#000000',
  },
}

SCSS

$custom: #731b95;
$custom-light: #a064b5;
$custom-dark: #000000;

JSON

{
  "hex": "#731b95",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 149
  },
  "hsl": {
    "h": 283.279,
    "s": 69.318,
    "l": 34.51
  },
  "oklch": {
    "l": 0.42886,
    "c": 0.18826,
    "h": 314
  },
  "luminance": 0.06599
}

Semantic roles & 50–950 ramp

primary

#731B95

secondary

#6CC14B

accent

#EC3C6D

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731B95

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →