#731B94#731B94

#731B94 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.8% C 0.187 H 314.3°. Best body text is #FFFFFF at 9.08:1 contrast (WCAG AA passes).

Color values

HEX	#731B94
RGB	rgb(115, 27, 148)
HSL	hsl(284, 69%, 34%)
HSV	hsv(284, 82%, 58%)
CMYK	cmyk(22.3%, 81.8%, 0%, 42%)
CIE-LAB	lab(30.80, 54.60, -47.40)
CIE-LCH	lch(30.80, 72.31, 319.04°)
OKLab	oklab(42.81% 0.131 -0.134)
OKLCH	oklch(42.81% 0.187 314.3)
XYZ	xyz(12.8065, 6.5673, 28.6042)
Luminance	0.0657 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B94 #3C941B

analogous

#361B94 #731B94 #941B79

triadic

#731B94 #94731B #1B9473

tetradic

#731B94 #94361B #3C941B #1B7994

square

#731B94 #94361B #3C941B #1B7994

split-complementary

#731B94 #79941B #1B9436

monochromatic

#23082C #4B1260 #731B94 #9B24C8 #B64BDE

Accessibility & contrast

On white

9.08

#731B94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#731B94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B94

9.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B94	#FFFFFF	#000000	##FFFFFF
##731B94	1.00	9.08	2.31	9.08
#FFFFFF	9.08	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004497

Deuteranopia (green-blind)

#0F4B92

Tritanopia (blue-blind)

#703958

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731b94;
/* rgb */ color: rgb(115, 27, 148);
/* oklch */ color: oklch(42.8% 0.187 314.3);

Tailwind

colors: {
  custom: {
    50: '#a063b4',
    500: '#731b94',
    950: '#000000',
  },
}

SCSS

$custom: #731b94;
$custom-light: #a063b4;
$custom-dark: #000000;

JSON

{
  "hex": "#731b94",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 148
  },
  "hsl": {
    "h": 283.636,
    "s": 69.143,
    "l": 34.314
  },
  "oklch": {
    "l": 0.42809,
    "c": 0.18737,
    "h": 314.3
  },
  "luminance": 0.06567
}

Semantic roles & 50–950 ramp

primary

#731B94

secondary

#6BC04B

accent

#EC3C6C

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731B94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →