#731B8F#731B8F

#731B8F is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.4% C 0.183 H 316.2°. Best body text is #FFFFFF at 9.20:1 contrast (WCAG AA passes).

Color values

HEX#731B8F
RGBrgb(115, 27, 143)
HSLhsl(286, 68%, 33%)
HSVhsv(286, 81%, 56%)
CMYKcmyk(19.6%, 81.1%, 0%, 43.9%)
CIE-LABlab(30.43, 53.59, -44.92)
CIE-LCHlch(30.43, 69.93, 320.03°)
OKLaboklab(42.43% 0.1319 -0.1267)
OKLCHoklch(42.43% 0.183 316.2)
XYZxyz(12.4193, 6.4124, 26.5648)
Luminance0.0641 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731B8F #378F1B
analogous
#391B8F #731B8F #8F1B71
triadic
#731B8F #8F731B #1B8F73
tetradic
#731B8F #8F391B #378F1B #1B718F
square
#731B8F #8F391B #378F1B #1B718F
split-complementary
#731B8F #718F1B #1B8F39
monochromatic
#200828 #4A115C #731B8F #9C25C2 #B948DC

Accessibility & contrast

On white

9.20
#731B8F on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.28
#731B8F on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B8F
9.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731B8F#FFFFFF#000000##FFFFFF
##731B8F1.009.202.289.20
#FFFFFF9.201.0021.001.00
#0000002.2821.001.0021.00
##FFFFFF9.201.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004392
Deuteranopia (green-blind)
#194A8D
Tritanopia (blue-blind)
#713655
Achromatopsia (no color)
#484848

Design tokens & code

CSS
--color: #731b8f;
/* rgb */ color: rgb(115, 27, 143);
/* oklch */ color: oklch(42.4% 0.183 316.2);
Tailwind
colors: {
  custom: {
    50: '#9f63b0',
    500: '#731b8f',
    950: '#000000',
  },
}
SCSS
$custom: #731b8f;
$custom-light: #9f63b0;
$custom-dark: #000000;
JSON
{
  "hex": "#731b8f",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 143
  },
  "hsl": {
    "h": 285.517,
    "s": 68.235,
    "l": 33.333
  },
  "oklch": {
    "l": 0.42432,
    "c": 0.18293,
    "h": 316.2
  },
  "luminance": 0.06412
}

Semantic roles & 50–950 ramp

primary
#731B8F
secondary
#64BE48
accent
#EB3D67
background
#FAF6FA
surface
#F4EBF5
border
#CEC6CF
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #731B8F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731B8F Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva