#731B8E#731B8E

#731B8E is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.4% C 0.182 H 316.5°. Best body text is #FFFFFF at 9.23:1 contrast (WCAG AA passes).

Color values

HEX	#731B8E
RGB	rgb(115, 27, 142)
HSL	hsl(286, 68%, 33%)
HSV	hsv(286, 81%, 56%)
CMYK	cmyk(19%, 81%, 0%, 44.3%)
CIE-LAB	lab(30.36, 53.39, -44.42)
CIE-LCH	lch(30.36, 69.45, 320.24°)
OKLab	oklab(42.36% 0.1321 -0.1252)
OKLCH	oklch(42.36% 0.182 316.5)
XYZ	xyz(12.3439, 6.3822, 26.1676)
Luminance	0.0638 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B8E #368E1B

analogous

#391B8E #731B8E #8E1B6F

triadic

#731B8E #8E731B #1B8E73

tetradic

#731B8E #8E391B #368E1B #1B6F8E

square

#731B8E #8E391B #368E1B #1B6F8E

split-complementary

#731B8E #6F8E1B #1B8E39

monochromatic

#200727 #49115B #731B8E #9D25C1 #B947DC

Accessibility & contrast

On white

9.23

#731B8E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#731B8E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B8E

9.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B8E	#FFFFFF	#000000	##FFFFFF
##731B8E	1.00	9.23	2.28	9.23
#FFFFFF	9.23	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004291

Deuteranopia (green-blind)

#1B4A8C

Tritanopia (blue-blind)

#713655

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731b8e;
/* rgb */ color: rgb(115, 27, 142);
/* oklch */ color: oklch(42.4% 0.182 316.5);

Tailwind

colors: {
  custom: {
    50: '#9f63b0',
    500: '#731b8e',
    950: '#000000',
  },
}

SCSS

$custom: #731b8e;
$custom-light: #9f63b0;
$custom-dark: #000000;

JSON

{
  "hex": "#731b8e",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 142
  },
  "hsl": {
    "h": 285.913,
    "s": 68.047,
    "l": 33.137
  },
  "oklch": {
    "l": 0.42358,
    "c": 0.18205,
    "h": 316.5
  },
  "luminance": 0.06382
}

Semantic roles & 50–950 ramp

primary

#731B8E

secondary

#63BE47

accent

#EB3D66

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731B8E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →