#731B8D#731B8D

#731B8D is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.3% C 0.181 H 316.9°. Best body text is #FFFFFF at 9.25:1 contrast (WCAG AA passes).

Color values

HEX	#731B8D
RGB	rgb(115, 27, 141)
HSL	hsl(286, 68%, 33%)
HSV	hsv(286, 81%, 55%)
CMYK	cmyk(18.4%, 80.9%, 0%, 44.7%)
CIE-LAB	lab(30.28, 53.19, -43.92)
CIE-LCH	lch(30.28, 68.98, 320.46°)
OKLab	oklab(42.28% 0.1323 -0.1238)
OKLCH	oklch(42.28% 0.181 316.9)
XYZ	xyz(12.2692, 6.3523, 25.7740)
Luminance	0.0635 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B8D #358D1B

analogous

#3A1B8D #731B8D #8D1B6E

triadic

#731B8D #8D731B #1B8D73

tetradic

#731B8D #8D3A1B #358D1B #1B6E8D

square

#731B8D #8D3A1B #358D1B #1B6E8D

split-complementary

#731B8D #6E8D1B #1B8D3A

monochromatic

#1F0726 #49115A #731B8D #9D25C0 #BA47DC

Accessibility & contrast

On white

9.25

#731B8D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#731B8D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B8D

9.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B8D	#FFFFFF	#000000	##FFFFFF
##731B8D	1.00	9.25	2.27	9.25
#FFFFFF	9.25	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004290

Deuteranopia (green-blind)

#1C4A8B

Tritanopia (blue-blind)

#723554

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731b8d;
/* rgb */ color: rgb(115, 27, 141);
/* oklch */ color: oklch(42.3% 0.181 316.9);

Tailwind

colors: {
  custom: {
    50: '#9f63af',
    500: '#731b8d',
    950: '#000000',
  },
}

SCSS

$custom: #731b8d;
$custom-light: #9f63af;
$custom-dark: #000000;

JSON

{
  "hex": "#731b8d",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 141
  },
  "hsl": {
    "h": 286.316,
    "s": 67.857,
    "l": 32.941
  },
  "oklch": {
    "l": 0.42284,
    "c": 0.18116,
    "h": 316.9
  },
  "luminance": 0.06352
}

Semantic roles & 50–950 ramp

primary

#731B8D

secondary

#62BD46

accent

#EB3D65

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731B8D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →