#731B87#731B87

#731B87 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.8% C 0.176 H 319.2°. Best body text is #FFFFFF at 9.39:1 contrast (WCAG AA passes).

Color values

HEX	#731B87
RGB	rgb(115, 27, 135)
HSL	hsl(289, 67%, 32%)
HSV	hsv(289, 80%, 53%)
CMYK	cmyk(14.8%, 80%, 0%, 47.1%)
CIE-LAB	lab(29.86, 52.01, -40.88)
CIE-LCH	lch(29.86, 66.15, 321.83°)
OKLab	oklab(41.85% 0.1332 -0.1149)
OKLCH	oklch(41.85% 0.176 319.2)
XYZ	xyz(11.8348, 6.1786, 23.4862)
Luminance	0.0618 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B87 #2F871B

analogous

#3D1B87 #731B87 #871B65

triadic

#731B87 #87731B #1B8773

tetradic

#731B87 #873D1B #2F871B #1B6587

square

#731B87 #873D1B #2F871B #1B6587

split-complementary

#731B87 #65871B #1B873D

monochromatic

#1C0721 #481154 #731B87 #9E25BA #BE43D9

Accessibility & contrast

On white

9.39

#731B87 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#731B87 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B87

9.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B87	#FFFFFF	#000000	##FFFFFF
##731B87	1.00	9.39	2.24	9.39
#FFFFFF	9.39	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00418A

Deuteranopia (green-blind)

#234985

Tritanopia (blue-blind)

#733351

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731b87;
/* rgb */ color: rgb(115, 27, 135);
/* oklch */ color: oklch(41.8% 0.176 319.2);

Tailwind

colors: {
  custom: {
    50: '#9f63ab',
    500: '#731b87',
    950: '#000000',
  },
}

SCSS

$custom: #731b87;
$custom-light: #9f63ab;
$custom-dark: #000000;

JSON

{
  "hex": "#731b87",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 135
  },
  "hsl": {
    "h": 288.889,
    "s": 66.667,
    "l": 31.765
  },
  "oklch": {
    "l": 0.41848,
    "c": 0.1759,
    "h": 319.2
  },
  "luminance": 0.06178
}

Semantic roles & 50–950 ramp

primary

#731B87

secondary

#5ABA44

accent

#EA3E5E

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731B87

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →